5 Tips for Writing Better Instagram Captions

Instagram app logo

Good Instagram captions can help increase engagement, show off your brands personality, build stronger relationships with your audience, and even encourage them to take an action, so it’s important to get them right. We’ve got some useful tips to help you get the most out of your posts and captions!

1. Prioritise the First Line

You want to capture your audience’s attention in that first line.
This is especially important because Instagram cut longer captions and instead ask users to click ‘…more’ to read the rest of it. An attention-grabbing first line will entice users to read your full caption and engage with your post.
In Ben & Jerry’s post below the caption was cut short due to its length and prompted users to click ‘more’ to continue reading.

Instagram caption

2. Don’t be afraid to use emojis

Emojis can be a great way to show your brand personality and capture users attention. However, if your brand is formal and serious in nature you might want to avoid using them, it all depends on the brand personality you’re trying to communicate. You should also be careful not to overuse emojis as using too many may irritate some users.

3. Keep your brand consistent

Your brand voice should not only be consistent across your Instagram captions, but also across your other social media account’s, your website, your marketing, and all other brand communications.

4. Include a call-to-action.

If you want more engagement on your posts, all you have to do is ask! When you can, try including a call-to-action in your caption. This could be anything such as asking a question, encouraging users to tag friends, or asking them to check out your link in bio. By adding a simple “Double-tap if you agree” or a “Which one do you prefer?” to your caption you should see your engagement significantly increase!
Oreo encouraged users to interact with the below post by asking them to ‘spot the 3 differences’.

5. Use line breaks

You can make your caption longer, clearer, and more impactful by adding in line breaks. To add line breaks in your captions you will need to write them on a desktop or, if you’re on mobile, outside of the app and then copy and paste them in. You can do this in your phones note app or using apps such as PostBuilder (formerly known as GramSpacer). You can alternatively add line breaks using symbols such as a dash ‘-’.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

Pinterest Marketing for Beginners

Pinterest Marketing for Beginners as Part of Your Content Strategy     Today I am going to look at some tips for Pinterest marketing for beginners. Pinterest is an image-based social media platform. It has 5 million users. It allows you to market your business using visuals that can take your customer to various links i.e. your website. I think we can all agree that visuals like photographs, diagrams, infographic, and

Read More »
target audience pie chart on laptop

You Can’t Target Everyone: How to Define a Target Audience

What is a target audience? A target audience is a group of people who are most likely to be interested in a company’s products or services. They share similar traits like age, gender, location, interests, goals, problems and more. To put it simply, your target audience is the people more likely to buy from you. Though you can sell to everyone, you can’t target everyone. Defining your target audience enables

Read More »
Influencer spelt in letter blocks

Influencer Marketing 101: Everything You Need to Know

What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn and Snapchat, are often used too. These

Read More »
Insights

Tracking Your Instagram Success: An Easy Guide to Understanding Insights

Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve.   An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics measuring the performance of your content, and better understand your audience.  To access Instagram Insights,

Read More »

Are Facebook Ads Worth Paying for?

Facebook Ads for business, the answer is YES. Facebook know a lot about their users. They have the market research and you are simply paying to apply this information to target your ads more effectively. Facebook Ads are a relatively inexpensive way of advertising and yield a high return on investment when setup correctly. This is great news for marketers and business owners who want their posts and ads to

Read More »

LET'S GET STARTED!