A lot of attention to detail goes into designing a great logo and the meaning of colours in logos. From the shape and size to the font to the subject matter of the design, to everything in between, each aspect of a logo is created to draw attention, appeal to potential customers, and convey the brand’s key messages. While each design element of a great logo is equally important in its own right, one especially essential factor in designing a logo is choosing the right colours. One part art and one part science, choosing colours that will effectively convey the desired meaning requires both a discerning eye and an in-depth understanding of the meaning of colours in logos.
When you choose your logo and brand colour palette, you’re selecting the emotions and associations you’re seeking to evoke. The right palette can convey deep meaning about your values and elicit specific behaviors due to the psychological meaning behind your logo colour. Many of the most recognizable brands in the world rely on colour as a key factor in their instant recognition. In order to select best colours you must have a clear vision of how the brand needs to be perceived and differentiated, and an ability to master consistency and meaning over a broad range of media.
Therefore you must choose your branding colours carefully as they’ll have a direct influence on your brand identity. Pink may be your personal favorite colour, but it might be the worst for your business goals. But before you even get into which colours you want to represent you, first you must decide your ideal brand personality. Choosing your branding colours is easy if you know what you’re trying to communicate. One of the earliest steps in building a brand is to determinate your personality. Essentially, you want to think of your company like a person: who are they? What’s important to them? Once you established what your brand personality goals are, how do you determine which colours will work best? It starts with first learning the emotional associations of each colours.
So remember to use colours wisely when it comes to designing your brand identity. Your brand identity needs to have some colour schemes established – colour combinations that work together. Repetition of the same colour can strengthen brand awareness. By using the same colours in all your business ventures, you strengthen your brand’s association with those colours, and by extension strengthen brand awareness as a whole.
