Influencer Marketing 101: Everything You Need to Know
What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok […]
You Can’t Target Everyone: How to Define a Target Audience
What is a target audience? A target audience is a group of people who are most likely to be interested in a company’s products or services. They share similar traits like age, gender, location, interests, goals, problems and more. To put it simply, your target audience is the people more likely to buy from you. […]
3 Expert Tips for Surviving a Crisis
As almost every company learnt over the past year, dealing with a crisis is not easy. Whether it’s a crisis unrelated to your brand like coronavirus, or something closer to home like a social media scandal, the way you manage it can make or break your company. Here are our top tips for what to […]
Content Pillars: The Easy Way to Make Social Media Content
The ultimate goal of any company on social media is to build brand awareness and reach new customers. The best way to achieve this is by consistently sharing relevant and valuable content. Apart from staying in touch with friends, the majority of people use social media for at least one of the following reasons: To […]
Want to Increase your Website Traffic?
So you’ve invested time, money and a lot of energy into getting your website set up, now how do you get people to visit it?Increased website traffic can help you gain more leads, stand out from competitors and improve sales. There are a lot of ways to help increase the number of visitors to your […]
Why You Should be Live Streaming & How to Start
Live streaming involves creating and sharing videos in real-time. You’ve likely noticed a lot of live streams happening over the past year, you’ve probably even watched a few of them yourself. We’re seeing live videos becoming increasingly popular, with the live streaming industry increasing by 99% in 2020. Platforms like Facebook, Instagram, YouTube and more […]
5 Easy Ways to Freshen Up your Website
Now is the perfect time to take a look at your website and see what needs to be updated, changed, or added. Your website plays a significant role in how your audience perceives your brand. It’s often one of the first forms of contact a potential customer has with your company. The importance of a […]
Is Online Advertising Worth Your Money?
Online advertising is easy and effective and there are so many different options available for you. There’s Social Media Ads, such as Facebook or Instagram, Search Engine Marketing & Optimization, Pay Per Click Ads, Email Marketing, Native Advertising, Remarketing, Affiliate Marketing and more.Here’s the top 5 reasons why we think online advertising is worth investing […]