Should Businesses Use Pop Up Banners to Advertise?
Pop up banners, also known as roll-up or pull-up banners, are one of the most effective and reliable tools for companies to promote their brand, products and service. These fantastic marketing tools have withstood the test of time simply because of their easy set up and budget-friendly price. You never get a second chance to […]
Are Business Cards a Thing of The Past?
Ever since COVID-19 introduced worldwide lockdowns, more and more business networks have been established and maintained through LinkedIn and Zoom. Networking events have gone digital. With these digital communication tools, an obvious networking question arises: Are business cards still relevant in 2021? The answer to this question may surprise you. Even in our virtually-driven society […]
Reasons to Invest in Professional Logo Design
Investing in a professional logo design will benefit you in the long-run by avoiding any future redesigns and improving your overall brand. Good logos convey what a brand is, but the great logos last throughout the years – experienced designers know that. There may be alterations made here and there, but the elements remain the same. Making […]
Logo Design: Advice to Get You Started
Your brands logo is your first point of contact with the outside world. It has to capture the essence of your product or service and brand. If people connect with your branding on a deeper level, they will be more open to the product or service that you’re offering. Great logo design requires a complex […]
Why is Logo Design Important?
Having a good logo design is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. It grabs attention, makes a strong first impression. It’s memorable and separates you from competition. Successful branding is about telling a story that will influence customers’ emotions – plain […]
What Does a Graphic Designer Do?
Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is not only effective, but also beautiful. Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression on those looking on. […]
What Does Your Logo Colour Mean?
A lot of attention to detail goes into designing a great logo and the meaning of colours in logos. From the shape and size to the font to the subject matter of the design, to everything in between, each aspect of a logo is created to draw attention, appeal to potential customers, and convey the […]
The Psychology of Menu Design
Menu Design – The Psychology Behind Good Menus Menu design has a lot of hidden psychology. There is psychology regarding where items are placed and how dishes are described. This is key to getting the most from a menu. We often don’t think about how much graphic design influences our lives. Design isn’t simply making something […]
What is Dropbox and Should You Be Using It?
Use Dropbox for Better Results for your Projects It is relatively easy to use Dropbox. It is hugely beneficial for businesses that want secure file storage with the possibility of sharing with their graphic designers. In business, you may wish to send large images or files to a client(s). With email, it is not always […]
Book Design: The Complete Design Process
Book design is one of the most rewarding design jobs In this post, I will discuss roles and the design process recommended to achieve a successful book design. The process of book design, layout, and proofing can be arduous and frustrating. This happens when there is a lack of understanding for the roles involved and […]
The History of Graphic Design
Graphic Design Records History Graphic design records history. Design finds inspiration from the social, economical, physical and spiritual events occurring in the different countries and the cultures from around the world. Our Role As designers, we have an obligation to our clients to produce professional design work that communicates their message clearly, concisely and directly to their […]
Working with a Graphic Designer: The Full Process
Working with a graphic designer, what you need to know So, you have decided to work with a graphic designer, good on ya! Maybe you decided to set up your own business and you need some branding (logo, business cards, letterheads, & compliment slips) or you need some promotional material designed: flyers, brochures, posters or […]