Working with a Graphic Designer: The Full Process

Working with a graphic designer, what you need to know

So, you have decided to work with a graphic designer, good on ya! Maybe you decided to set up your own business and you need some branding (logo, business cards, letterheads, & compliment slips) or you need some promotional material designed: flyers, brochures, posters or a website. No matter what the creative job, choosing to use a graphic designer is the best decision. After all, we are the communication experts.

You may not know what to expect or what is expected of you when  you decide to work with a professional design team. It is all down to consistent good communication on both sides.

Our Process

The Brief

After you make initial contact requesting help with a project, we suggest a meeting date. During a meeting, we get to know you better. As designers, we ask you about your business to better understand your core values in order to reflect them in our creative work.

The information you provide, allows for suggestions such as:

  • The format that works best for your message – flyers, posters, banners, digital etc.
  • The target audience
  • Content requirements
  • Imagery requirements
  • Accurate timeframe
  • Quotation for design services
  • Printing costs (if required)

Design

After the first meeting, initial design work starts based on the current information provided by you. Explanations for the visual solutions and design decisions are sent to you as initial mock-ups or proof pdfs (usually via email). This is so both sides are on the one page. At this point, your feedback is vital. It ensures good communication, so the design ideas accurately reflect the job type, budget, and timeframe.

Review

Often the first draft is not the finished design. It usually needs to go through the natural flow of feedback and additional proofing. Proofing allows you to review the design against your reasons for the work (the message). After which, changes can be made (alterations to layout, content or imagery can be made without additional charges).

 Artwork

After you express that you’re happy with the design, we ask you to sign off on all artwork. Appropriate files and/or printed copy of the final artwork are given to you.

Production

Some graphic designers offer in-house printing, like us, here at Studio93.

The Benefits:

  • Reduce waiting time for the printed copies of the project
  • See a true visual representation of the finished artwork
  • Request a printed proof of any draft, (especially if there is a lot of text, printed versions are is easier to proof read)
  • Make changes on the printed proof itself
  • Assess colours & quality of the images

Working with a graphic designer is a creative relationship, which ensures your message reaches your target audience with visual impact.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

professional logo design

Reasons to Invest in Professional Logo Design

Investing in a professional logo design will benefit you in the long-run by avoiding any future redesigns and improving your overall brand. Good logos convey what a brand is, but the great logos last throughout the years – experienced designers know that. There may be alterations made here and there, but the elements remain the same. Making logos requires knowledge of design principles and special software.   What’s great about specialists?  Well, they’ll consult

Read More »
dropbox

What is Dropbox and Should You Be Using It?

Use Dropbox for Better Results for your Projects It is relatively easy to use Dropbox. It is hugely beneficial for businesses that want secure file storage with the possibility of sharing with their graphic designers. In business, you may wish to send large images or files to a client(s). With email, it is not always possible or the best way to do it. Dropbox offers a nice interface to interact

Read More »
Business cards

Are Business Cards a Thing of The Past?

Ever since COVID-19 introduced worldwide lockdowns, more and more business networks have been established and maintained through LinkedIn and Zoom. Networking events have gone digital. With these digital communication tools, an obvious networking question arises: Are business cards still relevant in 2021?   The answer to this question may surprise you. Even in our virtually-driven society business cards are still just as important as ever before.  While business cards are still

Read More »

What Do Graphic Designers Do?

What do graphic designers do for your business? What exactly do graphic designers even do? As designers, we often forget that what we actually do is alien to many people, to a certain extent. My family and friends know I work in graphic design. But, if asked to explain what it is I do on a daily basis, I find they can’t. My parents are still trying to figure it

Read More »
Paper sizes

Paper Sizes: Everything You Need to Know [Free Download]

Different Paper Sizes Are you pulling your hair out about what is the right paper size to print on? There are a lot of different paper sizes. We understand how confusing that can be. Do you find it difficult to visualise the difference between an A0 paper size and a business card? Don’t worry. We produced an easy peasy downloadable cheat sheet especially for you. Get advice from your designer

Read More »

LET'S GET STARTED!