Why is Market Research So Important?
What Is Marketing Research? Market research is the process of gathering, analysing and interpreting information to help find marketing opportunities and solve challenges. Research Methods Research falls under two main types: primary research and secondary research. Primary research involves directly gathering data from the end consumer. Some examples of primary research sources include: Focus groups Surveys Polls […]
A Guide to Keyword Research for SEO
Search engines like Google decide whether or not to rank your website on their results page based primarily off of words and text use on your site. The aim of keyword research is to find out what your audience is searching for and what words or phrases they use to search for these topics. You […]
The Difference Between Inbound and Outbound Marketing
The two most common marketing strategies are inbound and outbound marketing, also known as new and old marketing, respectively. In this blog we’ll take a look at both inbound and outbound marketing and the advantages and challenges of each strategy. Inbound Marketing Inbound marketing is a strategy that utilizes many forms of pull marketing, for example; content […]
A Beginners Guide to Successful B2B Marketing
What is B2B Marketing? B2B Marketing, or business to business marketing, is exactly what it sounds like. It’s marketing your product or service to another business. However, it’s important to remember that even if you are supplying a product or service for other businesses, at the end of the day it’s a person you’re dealing […]
The Secret to More Sales: Lead Generation
What is Lead Generation? Before we look at what lead generation is we first need to understand what exactly a lead is. A lead is a person or business who shows interest in your product or service. This interest in your company is expressed through the sharing of contact information, such as a phone number, email address, […]
You Can’t Target Everyone: How to Define a Target Audience
What is a target audience? A target audience is a group of people who are most likely to be interested in a company’s products or services. They share similar traits like age, gender, location, interests, goals, problems and more. To put it simply, your target audience is the people more likely to buy from you. […]
3 Expert Tips for Surviving a Crisis
As almost every company learnt over the past year, dealing with a crisis is not easy. Whether it’s a crisis unrelated to your brand like coronavirus, or something closer to home like a social media scandal, the way you manage it can make or break your company. Here are our top tips for what to […]
Everything You Need to Know About Green Marketing
Green marketing is a growing trend that benefits you as a business, your customers, and the planet. It involves selling products or services that are environmentally friendly or produced in a sustainable way. There are vast amounts of ways to do this, for instance, choosing renewable energy or doing something as simple as sending out […]
Inbound Marketing – Promotion Through Attraction
What is Inbound Marketing? What is inbound marketing and how can it help your business? Inbound marketing aims to offer customers with useful, relevant information that they have shown an interest in. Its approach is to attract customers with interesting and meaningful information, rather than solely promoting a product or service. An approach focused on […]
YouTube Setup Tips for Small Business Marketing
YouTube for your business In our previous blogs, I have spoken about video marketing and how it plays an important part in your business marketing. Today let’s look at YouTube for your business. It’s the second largest website in the world, with over 1.5 billion users worldwide. Meaning its is a great marketing tool your business cannot […]
Digital Marketing Tactics That You Need to Know
Do you need to increase your visibility online? Do you feel your business needs help with becoming more competitive? Or do you just want to increase leads and your bottom-line? Then you need to know 5 digital marketing tactics that will work for you. Here are 5 digital marketing tactics you need to know about. When used […]
Market Segmentation, A Must for Small Businesses
Market segmentation is a must for all small businesses when it comes to clever marketing strategy. It defines and targets customer markets in order to minimise the loss of expenditure and increase customer conversion. What is Market Segmentation? Market segmentation is a process. It requires the division of your customer base into distinct groups – […]