The Secret to More Sales: Lead Generation

What is Lead Generation? 

Before we look at what lead generation is we first need to understand what exactly a lead is.  
A lead is a person or business who shows interest in your product or service.  
This interest in your company is expressed through the sharing of contact information, such as a phone number, email address, or address. 

Lead Generation is the process of attracting and converting consumers and businesses into someone who has an interest in your product or service.  

Types of Leads 

Leads can differ from each other depending on what type they are or where they are in the lead generation process (outlined below). The main types of leads are: 

Marketing Qualified Lead (MQL) 
Marketing qualified leads are individuals who have interacted with your marketing communications but are not quite ready to receive a sales call. For example, a person who sees your post on social media and clicks through to your landing page to fill out a contact form in order to receive a free eBook.  

Information Qualified Lead (IQL) 
An information qualified lead discovers your business at random while searching for information. This type of lead will likely share their contact details in exchanged for information. For example, a person who is searching Google for information on setting up social media accounts for their business lands on a blog on your website. The blog provides them with the information they need and also offers them a free downloadable social media checklist in exchange for their info.  

Sales Qualified Lead (SQL) 
A sales qualified lead is an individual who is towards the end of the sales funnel and has expressed a clear interest in purchasing your product or service. For example, a person who fills out a contact form in order to receive a quote from you.  

Product Qualified Lead (PQL) 
Product qualified leads are individuals who have used or trialled your product. For example, a person who took advantage of a free product trial and has now indicated that they are interested in upgrading to the paid version. 

Service Qualified Lead 
A service qualified lead is an individual who expressed their interest in becoming a paying customer of your service. For example, a person who contacted you to discuss upgrading their subscription. 

The Lead Generation Process 

Now that we have a better understanding of leads, let’s take a look at the process behind lead generation.  

Source: Hubspot

Attract Stage 

After identifying your target audience, you create and share content that this audience would be interested in. 

A person then discovers your business through one of your marketing efforts, for example your blog, website, online ad, or social media account.  

Convert Stage 

This visitor then clicks on your call to action (CTA). A CTA is a prompt that tells the user what specific action you would like them to take. For example, ‘buy now’, ‘find out more’ or ‘sign up’.  

After clicking your CTA, the user will be brought to a landing page. A landing page is a distinct page on your website built for one single conversion objective. It’s designed to capture contact information in exchange for something of value, such as a free eBook, template, or checklist. 

Close Stage 

Using the contact information the user shared with you, you continue to contact them through emails further addressing your product or service. To make this run smoothly you can set up automated emails to be sent to the lead after they first share their details and following up a short period after that.  

When they’re ready to buy they move from a lead to a customer.  

Delight Stage 

This final stage involves turning these customers into loyal promoters of your business and products or services.  

With this understanding of lead generation, you can now begin incorporating what you’ve learned into your marketing strategy. If you would like to find out more about lead generation you can reach out and contact us.  

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

6 Effective Marketing Ideas to Boost Your Small Business

Marketing Ideas to Boost Customer Awareness As a business you know there is a lot of competition along with continuous changes to how customers are buying. Let’s face it; it is hard to keep up with all the new social media and web trends. It can be difficult to think of new marketing ideas. There are so many marketing ideas suggested but will they work for your business? Do you

Read More »

Everything You Need to Know About Green Marketing

Green marketing is a growing trend that benefits you as a business, your customers, and the planet. It involves selling products or services that are environmentally friendly or produced in a sustainable way. There are vast amounts of ways to do this, for instance, choosing renewable energy or doing something as simple as sending out e-newsletters rather than paper ones. Take for example Ben & Jerry’s, one of the first

Read More »
Market research

Why is Market Research So Important?

What Is Marketing Research?  Market research is the process of gathering, analysing and interpreting information to help find marketing opportunities and solve challenges.  Research Methods  Research falls under two main types: primary research and secondary research.   Primary research involves directly gathering data from the end consumer. Some examples of primary research sources include:  Focus groups  Surveys   Polls  Questionnaires  Interviews   Visits to competitors’ locations  Secondary research involved using data gathered and published by

Read More »
Influencer spelt in letter blocks

Influencer Marketing 101: Everything You Need to Know

What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn and Snapchat, are often used too. These

Read More »

YouTube Setup Tips for Small Business Marketing

YouTube for your business In our previous blogs, I have spoken about video marketing and how it plays an important part in your business marketing. Today let’s look at YouTube for your business. It’s the second largest website in the world, with over 1.5 billion users worldwide. Meaning its is a great marketing tool your business cannot afford to ignore. Brand Your Channel Once you set up your YouTube account, you have

Read More »

LET'S GET STARTED!