6 Common Facebook Marketing Mistakes
Facebook should be a tool your company uses to strengthen brand awareness and build effective marketing campaigns. I will discuss some Facebook marketing mistakes that small business need to avoid.
Facebook is the first social network to surpass 1 billion registered accounts and currently sits at 2.23 billion monthly active users (statista.com, 2018)
That is 2.23 million active users your company can tap into and elevate your brand to the next level.
Unfortunately, a lot of small businesses do not train or research Facebook marketing techniques. Most will end up making bad marketing decisions or not reaching their target audience. Check out these 6 Facebook marketing mistakes to avoid and boost your businesses marketing.
Making the Hard Sell
This is one of the biggest mistakes we find small companies still making. Marketing has moved away from the traditional ‘in your face’ and ‘loud’ advertising. Customers are put off by businesses that target them with ads like ‘buy now’ or ‘you need this’. Marketers must offer their knowledge and show they can provide the service they claim to be expert in. Use Facebook to offer users useful and relevant information.
Failing to Learn Facebook Tools
Facebook offers companies with business pages extensive tools for marketing. With Ads Manager you can build market campaigns, boost a post, analyse the performance of campaigns and interaction with posts, etc. Facebook can also help you gather information on potential customers whom you can remarket to. Not using the valuable insights within business manager, prevents you from understanding your audience, to create relative content.
Not Knowing Your Audience
- Get to know your audience so that you can create meaningful content that will get engagement.
- Get to know your audience and what they want to hear about. Encourage your audience to give feedback in your posts. As mentioned in point one, nobody likes a hard sell!
- Negative feedback is an inevitable part of interacting with your audience, and as users have become more savy you need to consider how to react to bad feedback or complaints. Never ignore it and hope that it will go away. Your customers need to know that you are dealing with their problem, as you would in a physical setting.
Facebook for your business is about creating community and maintaining an excellent relationship with your users. This relationship is public. So remember, how and what you post should reflect your brand and the core values of your company. Keep working on growing and expanding your community. You will attract more users who are interested in what you are offering.
Not Spending Time on Your Posts
NEVER rush creating a post. Again, it reflects your brand. Always check punctuation, grammar and the tone of what you wrote before hitting publish. A post that does not read properly or cannot be understood will give users an unfavourable opinion of your business. Always ask yourself, would I be interested in reading this?
This may seem like a very obvious step when setting up a business page, but a lot of businesses omit details like opening hours or location at the start. Ensure your business profile is complete. Also, it is a good idea to use your logo as your profile photo and a relevant image for cover photo. Check your dimensions are correct for both images.
Here’s A Helpful Guide to Photo Dimensions for Profile & Cover Photos
Profile Photo Dimensions
Your Page’s profile picture: Displays at 160×160 pixels on your Page on computers, 140×140 pixels on smartphones and 50×50 pixels on most feature phones. Must be at least 180×180 pixels. Crop to fit a square.
Cover Photo Dimensions
Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that’s smaller than these dimensions, it will be stretched to a larger size. The image you upload must be at least 399 pixels wide and 150 pixels tall.
Facebook marketing when approached using the tools provided and advanced advertising techniques is an unrivalled marketing platform. If you avoid these 6 common Facebook marketing mistakes your business will improve its Facebook presence.