Instagram for Small Businesses: How to Get More Followers

Instagram

Are you trying to get more followers on Instagram? 

Whether you’re new to using Instagram for your business or you’ve been on it for some time now, there are several ways to grow your Instagram following. 

With its high popularity and always evolving business features, Instagram is a great, but competitive, platform for brands. Users on the app are happy to follow and interact with brands, which is why so many businesses are eager to perform well on the platform. 

These are our top tips to help you stand out against competitors and gain a larger, more relevant, audience: 

Upload Consistently

You can almost double your follower growth rate by moving from less than one post per week to 1-7 posts a week. If you find you don’t have time to post consistently throughout the week then pick a day every two weeks to sit down for a few hours and make content. Then use a scheduling tool like Later.com or Hootsuite to schedule all the content to upload. This will help keep you posting consistently.  

Use Hashtags!  

Make sure to use hashtags on all of your Instagram posts to help increase your reach and get more followers. Take advantage of location tagging too. There are plenty of free tools and websites like Display Purposes to help you find the right hashtags to use. You can also take a look at competitors and see what hashtags they’ve been using to reach your target audience.  

Follow Local Businesses  

It’s up to you to decide who you would like to follow on your business account, but we always recommend following local businesses and organisations from your community. Remember you don’t need to follow back every personal page that follows you. You can of course go ahead and do so if you would like to but while some users might appreciate this, others likely won’t for privacy reasons.  

Share User-generated Content

By sharing user-generated content (UGC) you encourage more to be created and let users feel appreciated and seen by your brand. It shows a more caring side to your brand and allows users to make deeper connections. 

Collaborate with Others!

Consider reaching out to other brands and partnering to help reach new people. You can try brand takeovers, featuring in each other’s posts, going live together from your accounts, offer product or service bundles together, or more. Just make sure that it makes sense for you to be collaborating with this brand and that you have similar values and audiences.   

Implementing some of these tips should help you get more followers and increase your audience’s engagement with your brand.  Many of these tips can also be applied to most other social media platforms.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Facebook

How to Make Facebook Video Ads Work for You

What are Facebook video ads?  Facebook Video Ads are paid ads in video format that are run across the Facebook platform. The video ads are placed in a variety of places such as in-feed, Stories, Marketplace, and more.   Tips for creating successful videos  Caption your videos Studies have found that 85% of Facebook users watch videos without sound, so make sure you’re able to get your message across when sound is turned off. This

Read More »
Instagram app logo

5 Tips for Writing Better Instagram Captions

Good Instagram captions can help increase engagement, show off your brands personality, build stronger relationships with your audience, and even encourage them to take an action, so it’s important to get them right. We’ve got some useful tips to help you get the most out of your posts and captions! 1. Prioritise the First Line You want to capture your audience’s attention in that first line.This is especially important because

Read More »
Video marketing

5 Video Content Ideas to Help Improve Your Marketing

With 85% of consumers wanting to see more video content from brands it’s no surprise that 81% of businesses use video in their marketing. If you’re creating video content for your business you’ll likely know it can sometimes be difficult coming up with new marketing ideas. That’s why I put together this list of our five favourite video ideas that you can use again and again.   Behind the Scenes

Read More »

LET'S GET STARTED!