Having a mobile friendly website design is a key. Google pride themselves on providing their users with the best experience possible, and with 63% of users using mobile to search it’s no surprise that they prioritise it in their ranking.
Google rank websites that have relevant, high quality content and are optimised for mobile higher in their search engine results. Having a website that not only looks good but can be found easily by a search engine increases customers awareness of your business. Customers cannot choose you if they are not aware of your existence.
Consumer Behaviour has changed
As consumers we have access to so much more information and knowledge than we used to. We use our phones to search for everything we want to know in the moment. Whether its looking up restaurants near you while you’re out and about or reading product reviews while in-store, consumers nowadays take full advantage of our phones.
So, if someone is searching on their mobile phone for a product or service and you don’t have a mobile friendly website, Google will show the sites that are mobile friendly way before it shows your non-responsive site. Clearly, this is not a good thing. The fact is customers typically don’t tend to look beyond the first page of results. And people don’t wait to go home to use their desktop computer to go visit your site. Instead, they’ll visit a site that’s mobile friendly and shop there.
Check your website
Google has a great free tool for checking whether your website is optimised for mobile, it’s the Mobile-Friendly Test.
Use Google Webmaster Tools account to find out your Mobile Usability Report. This gives additional details on mobile compatibility issues across your site.