Should Businesses be using Twitter?

With 70% of small businesses having an online presence using the platform, it’s clear that Twitter is popular among brands. 

The majority of global Twitter users are aged between 25 and 34 (38.5%), followed by 35 to 49 year olds (21%). This platform tends to mostly be used by brands for customer service and news updates. Twitter users are more comfortable with sharing opinions and interacting with brands, which can give you useful insights into your product or service, brand, and competitors.  

Benefits of Twitter for Business 

Connect with your audience 

Twitter allows you to engage and interact with users. You can take part in their conversations or start your own, get their opinions and feedback, include them by showing them behind the scenes, or keep them updated on your news. There are so many ways to connect with your audience on the platform and doing so helps break down barriers between your brand and audience. This helps to humanise your brand and build trust. 

Customer service  

Twitter has become an important platform for customer service. On Twitter, 64% of customers say they would prefer to message a dedicated support handle than call customer service.  
As mentioned, the platform allows direct two-way communication between brands and users, allowing you to resolve customer issues and queries faster and easier. 

Source: Sprout Social

Monitor and engage with mentions 

Compared to other platforms, it’s much easier to search through untagged mentions on Twitter. This is when a user mentions your brand, product or service in a Tweet without tagging you in it. This can help give you clear feedback and help you to understand your audience even better. You can also interact with mentions or untagged mentions, showing your audience that you care.  

Reactive marketing 

Although it can be done across almost all other social media platforms, reactive marketing tends to work very well on Twitter. Reactive marketing involves tapping into trending topics, news, and conversations and sharing content in real time. Reactive content has proven to be very popular and therefore tends to result in excellent engagement and reach. 
Back during the Superbowl in 2013 the stadium lights failed and Oreo instantly got to work on the post below. Users loved their creativity and perfect timing and the post earned them a huge share of earned publicity. 


Keep an eye on competitors 

In the same way that you can read through your own untagged Twitter mentions you can also look through your competitors. This can help you highlight their strengths or weaknesses and help you identify potential opportunities. You can take a look at the type of content they share and how they handle their customer service.  

Twitter can be a great platform for brands to have an online presence on, but before you sign up make sure that it’s relevant to your business and that you have the time and resources to maintain an active account. Remember that you don’t have to be on all social media platforms. It’s always better to choose fewer platforms and to be more active on them than to try have a presence on too many and struggle to keep up. Visit our Social Media Marketing page for help on choosing the right platform for your business.


Share on facebook
Share on twitter
Share on linkedin

You might be interested in

How To Set SMART Social Media Campaign Goals

Setting SMART social media goals is a great way to significantly improve your campaign and the likelihood that you will actually achieve what you set out to do.   They help you to be realistic about your goals and give you direction to follow. When setting social media campaign goals, it’s important to try follow the SMART goals framework.   SMART stands for specific, measurable, achievable, relevant and time bound. Let’s take a look at each step separately.    Specific   Your

Read More »

Facebook Marketing Mistakes to Avoid

6 Common Facebook Marketing Mistakes Facebook should be a tool your company uses to strengthen brand awareness and build effective marketing campaigns. I will discuss some Facebook marketing mistakes that small business need to avoid. Facebook is the first social network to surpass 1 billion registered accounts and currently sits at 2.23 billion monthly active users (, 2018) That is 2.23 million active users your company can tap into and

Read More »
Facebook business page

How to Set up a Facebook Business Page [2021]

Having a Facebook Business page is a great way to reach new customers, engage with your current ones, show off your brand’s personality, and so much more. This step-by-step guide will show you exactly how to set up your page from start to finish.   One of the most common questions people have when they first decide to set up a Facebook business page is ‘how can I keep my personal profile and

Read More »
social media

How Social Media Connects Us

Social media connects the world from the strength from its users. Today customers and members of companies demand instant updates.  Therefore, customers are irritated by waiting times and incorrect information, especially on social media. On a smaller scale, take a local GAA Club for example. They constantly update their social media to keep club members and supporters up to date with club news and current match results. These updates create

Read More »

Instagram For Business?

What can Instagram can do for your business? Are you wondering what Instagram for business can do for you? Have you seen other businesses use it in their marketing? If you would like to know more about increasing customer engagement website conversions, read on. In this post, we aim to help you learn more about Instagram and what it can do for your business. What is Instagram? Instagram is an

Read More »