Videos for Business Sets the Stage for Business

videos for business

Videos for business

Videos for business is taking the marketing world by storm. It is an easily digestible form of marketing with a high entertainment factor. Two of the major qualities businesses need in the digital world of billions of advertisements!

With the revolution of smartphones and its ability to record and upload video to any social media site in seconds, makes video a huge marketing opportunity. An opportunity no business can afford to miss out on.

Most of us have grown up watching television and are aware how TV advertising works. So, it is no secret that video is highly interactive and engaging. Unlike other marketing strategies a video piece has the ability to “go viral” and so even a simple video ad can boost your on and offline marketing efforts.

Ooyala, one of the world’s largest premium video platform states: “Mobile and tablet video viewers spent more than half of their total online viewing time watching long-form videos …(longer than 10 minutes).”

Budget Friendly

When it comes to your advertising and marketing budget it can be hard to decide what method will work best. Video production costs have fallen significantly in the last few years. You don’t need to be a tech whiz to create small video snippets. Apps such as Twitter’s Vine, with its six-second maximum clip length, give businesses an opportunity to start using video.

Google Ranking

Video pieces on websites and social media rank high on Google searches. Google will return video pieces on a searched topic higher than written content. Video is the future of content marketing. Forrester Research Group stated, “Video is 53 times more likely than text pages to appear on the first page of a search engine.”

Far Reaching

When it comes to potential reach, video has no real rivals; YouTube receives more than one billion unique visitors every month.

We have all seen videos that have gone viral. From someone who claims their dog can talk to someone else’s misadventures, which provide us hilarious viewing. Video at the very least demonstrates its ability to capture a viewer’s attention and generate huge shareability.

Engage viewers and they will share your videos. They end up spending longer on your website with a lot of time interacting with your brand.

HubSpot looked at “7 Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching”.

videos for business

 

HubSpot says, “While the tutorials are tied directly to the service, they’re not pitchy. Instead, they aim to provide solutions to their users’ most common questions in a way that’s actually entertaining.”

Why Videos for Business Marketing Works

  • Studies show that we have an attention span of about 30 seconds.
  • Combining video and still images add a dynamic approach to your marketing campaign
  • You can add a personal message – testimonials or recommendations are great for customer attraction
  • A little humor allows your businesses personality to shine through.
  • Giving your videos a call to action makes it clear what you want your viewer to do after watching the video.
  • You include your contact and location details for customers to follow up.
  • Videos have a high shareability factor and can ‘go viral’.

 

Customers are fed millions of advertising campaigns every minute of every day. So, your business needs to know how to stand out without further overloading customers.

Conclusion

I will leave you on this final point if a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. Video is becoming more and more the tool for social media campaigns, boosting SEO (search engine optimization) and the way to win engagement and likeability with customers.

 

Talk to the team at Studio93 today about video marketing for your business.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Video shoot

6 Reasons to Use Videos on Social Media

Videos play an important role on social media platforms, particularly for businesses. Video marketing is growing year by year and 25% of consumers even lose interest in a brand if they don’t use any video. There are so many reasons why you should be using video in your social media marketing strategies, but here’s our top 6:  1. Much better engagement  Video generates more engagement and response than any other content type

Read More »
live streaming

Why You Should be Live Streaming & How to Start

Live streaming involves creating and sharing videos in real-time. You’ve likely noticed a lot of live streams happening over the past year, you’ve probably even watched a few of them yourself. We’re seeing live videos becoming increasingly popular, with the live streaming industry increasing by 99% in 2020. Platforms like Facebook, Instagram, YouTube and more offer you a particularly useful way to reach and interact with your audiences by letting

Read More »

A Guide to YouTube Video Ads

With over 2 billion logged-in visitors a month  it’s no surprise that so many brands choose to advertise on YouTube. In this blog post we’ll talk you through the different ad formats you have to choose from when advertising using YouTube Video Ads.   There are four main types of YouTube video ads:  Skippable in-stream ads (Also known as TrueView ads)  Non-skippable in-stream ads  Video discovery ads  Bumper ads  Skippable In-Stream Ads  Skippable

Read More »

Make Video Part of Your Content Marketing in 2020

Video content marketing and Your Business. If a picture is worth a thousand words, what is a video worth ? Video content marketing is a steadily growing marketing technique. As a business, you want customers to know the value of your products and services. Your ultimate goal is to convert marketing efforts into sales. Small businesses are increasingly using video as part of their content marketing. They recognise the fact customers

Read More »

LET'S GET STARTED!