Blogging for Business
You might have noticed that here at Studio93 share blog posts every week (check out our Archive and Knowledge Base). You may be thinking “that sounds time-consuming” and you’re right, so why blog at all? What’s the point of blogging, and more specifically, what’s the point of blogging for business?
The Top 2 Benefits of Blogging for Business
1. Active Blogger
Google loves an active blogger. Providing relevant information makes you visible. Gradually customers will recognise you as a quality information provider! But firstly let’s look at what exactly is a blog.
What’s a Blog?
The word blog is an abbreviated version of the term ‘weblog’. A ‘log’ is a regularly updated record of information; a personal diary is an excellent example. So, a blog is a record written around a particular theme that is regularly updated. Therefore, blogging for business allows customers to read regular updates and information they find interesting.
Some examples of blogs are Nessa’s Family Kitchen (Cooking Blog), Social Media Examiner (Social Media Marketing Blog), and Little Indie (Music Blog).
As I said, Google loves an active blog. Google determines how to rank websites (how high a site appears in search); by how ‘fresh’ the information is on that site. When Google looks at a site it examines the information on the site. If this information has not been updated in months or even years, it determines that the content of that site is less relevant compared to content that is regularly updated.
2. Blog Your Theme
Your blog articles should reflect your chosen area of interest. The Studio93 blog writes around many marketing topics such as marketing, web design, video, graphic design, and social media marketing.
We always aim to write interesting and informative blog posts around these topics. It’s not enough to say we understand the ins and outs of online marketing, we must demonstrate our knowledge through our blog.
‘Put your keyboard where your mouth is’.
Our blog has proven to be an excellent means of getting our minds to really focus on adding value to a business through our knowledge and experience in marketing.
Blogging is not easy and it is time consuming, but over time it gets easier and is very worthwhile. There are plenty of reasons to blog for business and I urge you to really consider it for your own business.