Blogging for Business: Our Top Reasons to Start a Blog

blogging for business

Blogging for Business

You might have noticed that here at Studio93 share blog posts every week (check out our Archive and Knowledge Base). You may be thinking “that sounds time-consuming” and you’re right, so why blog at all? What’s the point of blogging, and more specifically, what’s the point of blogging for business?

The Top 2 Benefits of Blogging for Business

1. Active Blogger
Google loves an active blogger. Providing relevant information makes you visible. Gradually customers will recognise you as a quality information provider! But firstly let’s look at what exactly is a blog.

What’s a Blog?

The word blog is an abbreviated version of the term ‘weblog’. A ‘log’ is a regularly updated record of information; a personal diary is an excellent example. So, a blog is a record written around a particular theme that is regularly updated. Therefore, blogging for business allows customers to read regular updates and information they find interesting.

Some examples of blogs are Nessa’s Family Kitchen (Cooking Blog), Social Media Examiner (Social Media Marketing Blog), and Little Indie (Music Blog).

As I said, Google loves an active blog. Google determines how to rank websites (how high a site appears in search); by how ‘fresh’ the information is on that site. When Google looks at a site it examines the information on the site. If this information has not been updated in months or even years, it determines that the content of that site is less relevant compared to content that is regularly updated.

 2. Blog Your Theme

Your blog articles should reflect your chosen area of interest. The Studio93 blog writes around many marketing topics such as marketing, web design, video, graphic design, and social media marketing.

We always aim to write interesting and informative blog posts around these topics. It’s not enough to say we understand the ins and outs of online marketing, we must demonstrate our knowledge through our blog.

‘Put your keyboard where your mouth is’.

Our blog has proven to be an excellent means of getting our minds to really focus on adding value to a business through our knowledge and experience in marketing.

Blogging is not easy and it is time consuming, but over time it gets easier and is very worthwhile. There are plenty of reasons to blog for business and I urge you to really consider it for your own business.


Share on facebook
Share on twitter
Share on linkedin

You might be interested in

Everything You Need to Know About Green Marketing

Green marketing is a growing trend that benefits you as a business, your customers, and the planet. It involves selling products or services that are environmentally friendly or produced in a sustainable way. There are vast amounts of ways to do this, for instance, choosing renewable energy or doing something as simple as sending out e-newsletters rather than paper ones. Take for example Ben & Jerry’s, one of the first

Read More »
Influencer spelt in letter blocks

Influencer Marketing 101: Everything You Need to Know

What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn and Snapchat, are often used too. These

Read More »
website traffic statistics on laptop

Want to Increase your Website Traffic?

So you’ve invested time, money and a lot of energy into getting your website set up, now how do you get people to visit it?Increased website traffic can help you gain more leads, stand out from competitors and improve sales. There are a lot of ways to help increase the number of visitors to your website but here are some of our top tips: Utilise your social media pages This

Read More »
Crisis wrote on typewriter

3 Expert Tips for Surviving a Crisis

As almost every company learnt over the past year, dealing with a crisis is not easy. Whether it’s a crisis unrelated to your brand like coronavirus, or something closer to home like a social media scandal, the way you manage it can make or break your company. Here are our top tips for what to do in these types of situations. 1. Re-evaluate your approach It’s time to re-evaluate your

Read More »

An Easy Guide to User Generated Content (UGC)

User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, blog posts and more. For example, if a customer went into a coffee shop and took a photo of their drink and uploaded it online. In other words, it’s users, or fans, promoting and advertising the brand by themselves without being paid to do so.

Read More »