Colour in Branding and What It Symbolises

The Importance of Considering Colour in Branding

Colour in branding gives unique meaning. There is phycology behind the use of colour in design. When a graphic designer works on a client’s branding, careful consideration is given to the colours that are employed.

Colour & Meaning

Colour is quite emotional. As humans, we have a strong reaction to colour on both a conscious and subconscious level.

When colour and shape are put together it changes the meaning of the colour.

Like images and font choices, colour is equally important in aiding a designer’s ability to communication a message or a company’s brand.

Different colours have different meanings. Designers use colour theory and colour psychology to apply the appropriate colour to a businesses branding.

Some colours work together – complementary – creating a harmonious feel. While others contrast creating a feeling of controversy or dynamism. Designers will often experiment with hues, tints, and shades to refine their colour choices.

colour in branding
Generic Psychology of Colour

Graphic designers work with clients to learn about their company’s ethos and values, so as they have a clear understanding of what their branding needs are, and what colours best reflect this.

The colours used must reflect the words ascribed by the businesses when describing themselves.

Colour Evolution

Graphic designers are aware of people’s primitive responses and complex associations based on learned assumptions. This knowledge is important when designing logos. The use of colour can bring multiple layers of meaning.

Bright colours are loud and attention grabbing. They are seen as bold and cheeky.

Lighter colours are considered muted and they considered professional and authoritative.

Colour & Branding

We associate some brands with their colours. We all know the red of Coca-Cola and Kellogg’s and the orange of Fanta or the blue of Facebook. Colour is powerful. It should be chosen with all the facts considered and comparisons with other similar brands out there BEFORE any design starts.

colour in branding
Colour and Meaning

Colour and Culture

Designers use colour differently all over the world.  In addition to a colour having a specific meaning, colour also has different meanings among the different cultures around the world. Graphic designers are aware of these culture colour differences. They contemplate the effect their colour choices  in order to create a timeless logo and other brand elements. This is especially important for corporate and international branding.

colour in branding
Colour and Culture

More Colour Theory

Once the designer has considered the colour psychology, shape and culture, he / she looks to refine their colour/s choice.  Designers usually choose more than one colour  or variations of the same colour. Colours can be analogue, monochrome, and triad, contrasting or complementary. Designers examine which effect will strengthen the brand message.

colour in branding
ColorTheory

See the chart below to visualise how many variations there.

Conclusion

Choosing the best brand colours is not a matter of picking the colours you think are nice or the ones you like. There are a lot more aspects to consider. Consider at the very least, to consult a professional designer to provide advice and guidance. It pays to get your colours right. Your branding will reflect your business. It will look professional and have an overall stronger presence from a marketing point of view.

 

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Posting on Facebook – 5 Tips

What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best to do it wisely. As mentioned in our other blog posts regarding social media, think about what it is you are going to say and why you are saying it. Social media marketing is about 2 things: Becoming a reliable source of interesting information relevant

Read More »

Remarketing with Facebook Ads

Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and

Read More »

Facebook Marketing Mistakes to avoid

6 Common Facebook Marketing Mistakes Facebook should be a tool your company uses to strengthen brand awareness and build effective marketing campaigns. I will discuss some Facebook marketing mistakes that small business need to avoid. Facebook is the first social network to surpass 1 billion registered accounts and currently sits at 2.23 billion monthly active users (statista.com, 2018) That is 2.23 million active users your company can tap into and

Read More »

Instagram For Business?

What can Instagram can do for your business? Are you wondering what Instagram for business can do for you? Have you seen other businesses use it in their marketing? If you would like to know more about increasing customer engagement website conversions, read on. In this post, we aim to help you learn more about Instagram and what it can do for your business. What is Instagram? Instagram is an

Read More »

LET'S GET STARTED!