Green Marketing

Green marketing is a growing trend that benefits you as a business, your customers, and the planet. It involves selling products or services that are environmentally friendly or produced in a sustainable way. There are vast amounts of ways to do this, for instance, choosing renewable energy or doing something as simple as sending out e-newsletters rather than paper ones.

Take for example Ben & Jerry’s, one of the first brands to make green values part of their mission statement. They promote natural ingredients, sustainable business practices and encourage eco-friendly messages in their marketing strategies.

Benefits of Green Marketing

It is estimated that 80% of consumers are engaged by green marketing at some level, and many of them are willing to pay a small bit extra for eco-friendly products. However, not all consumers, despite wanting to, can afford to purchase eco-friendly products or services that are priced higher than their cheaper alternatives.

Being eco-friendly generates a positive public image and perception of your brand and shows that your brand cares about the community. Green marketing can therefore boost sales and profitability by differentiating brands from their competitors in a positive way.

Although implementing certain sustainable practices may cost a bit more in the short-term, it will save money and boost profitability in the long-term. Many employees also feel prouder and more enthusiastic when working for environmentally responsible companies.

Companies who implement green marketing strategies often gain a lot of earned media and positive publicity online and in print. Aldi, for example, had multiple online articles wrote about them when they announced their pledge to have 100% sustainable packaging by 2025.

Ways to Implement Green Marketing

Becoming an environmentally friendly company won’t happen overnight. There are a vast number of changes you can implement to help make your company more environmentally friendly.

  • You can make your products reusable and recyclable
  • Reduce the amount of packaging you use on your products or change to more sustainable alternatives
  • Buy your materials locally to help reduce transportation energy
  • Use green energy alternatives, such as wind and solar power

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Twitter Accounts Worth Following

Twitter accounts worth following Twitter: Who to Follow? As a busy marketing agency, we find Twitter  an invaluable marketing tool. There are millions of experts from every field of business, marketing and design on the Internet. With just a click of a button, you can connect directly with them to find out what they have to say about their industry. It is worth your time to see what the experts

Read More »

Facebook Video Marketing Tips for Small Businesses

Facebook Video Marketing Tips Facebook video marketing is smart marketing for small businesses. It’s an interactive social media platform, used by billions of people worldwide. Small businesses cannot afford not to use video marketing to boost their brand and increase their bottom-line. Unlike normal posts for your business, Facebook paid ads allow you to extend options to market your ads to a specific audience, with the guarantee to reach them.

Read More »

To Hashtag or Not to Hashtag?

Hashtag #101 Once predominantly used on Twitter for users to join conversations, the hashtag has sky rocketed into all aspects of social media. The power of the hashtag has grown so much in recent years. It helps brands to connect with users, sparking valuable conversations and interactions. Making them a key part of any Digital Marketing Strategy. It’s use has become that much of a norm amongst us, that we

Read More »

Are Facebook Ads Worth Paying for?

Facebook Ads for business, the answer is YES. Facebook know a lot about their users. They have the market research and you are simply paying to apply this information to target your ads more effectively. Facebook Ads are a relatively inexpensive way of advertising and yield a high return on investment when setup correctly. This is great news for marketers and business owners who want their posts and ads to

Read More »

LET'S GET STARTED!