A Guide to Instagram Marketing for Business

Instagram

Instagram Marketing

What is Instagram Marketing?

Instagram has over 1 billion active users. The most common age group found on the platform is 16-24 year olds, closely followed by 25-34 year olds. For those businesses with a younger target audience it is key that they have a presence on Instagram. However, it is important for businesses with older audiences not to completely dismiss the platform as it is continuously growing among older and younger audiences increasing alike.

Why Invest in Instagram and Instagram Ads?

A significant 60% of people say that they discover new products on the platform, that’s equivalent to over 600 million people. Over 25 million businesses have accounts on the platform, likely due to the fact that over 200 million Instagrammers say that they visit the profiles of business accounts every day.

Similar to its parent site, Facebook, Instagram offers analytic tools to help you gain a better knowledge of your audience and how well your posts are performing. This is a great way for you to get to know your audience and what content works well with them.

Sharing Content and Ads on Instagram

When sharing content it is vital to find a balance between over-posting and under-posting on your Instagram profile, too much of either will cause followers to turn away. The optimal amount of times your business should post on Instagram is 1-2 times per day.

Don’t be afraid to fully utilize the platform by interacting with other accounts, engaging with followers will encourage them to engage with you.

Try using Instagram stories to show a more authentic and transparent side of your brand. Stories disappear after 24 hours, unless added to Highlights, and have a more laid back perception. Due to the impermanent nature of stories Instagrammers typically spend less time curating or editing them and instead just share instant or even live content on them. Many brands take this opportunity to show behind the scenes content and introducing their teams and the workplace.

The process of sharing promoted ads on Instagram is extremely similar to sharing them on Facebook. You define your audience based on criteria such as age, location, gender, interests, behaviour and so on. For instance, you could target males aged 20-30 who live in Meath, have an interest in cooking and have a birthday coming up this month. It can be as specific or vague as you like.

You will then finish by setting a budget and schedule for the campaign and you’re ready to go!

If you’d like to find out more about Instagram Marketing contact Studio93 or visit our Knowledge Base

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

Hashtag #

Hashtag: A Quick and Simple Guide for Social Media

What is a Hashtag? A Hashtag (#) is used to categorise posts on social media platforms, making it easier for users to find content relevant to a specific theme or topic. Hashtags boost your visibility allowing you to reach people who aren’t already following you. Why do we use Hashtags? Improved Reach They make it easier for your target audience to find you by allowing your posts to show up

Read More »

Pinterest Marketing for Beginners

Pinterest Marketing for Beginners as Part of Your Content Strategy     Today I am going to look at some tips for Pinterest marketing for beginners. Pinterest is an image-based social media platform. It has 5 million users. It allows you to market your business using visuals that can take your customer to various links i.e. your website. I think we can all agree that visuals like photographs, diagrams, infographic, and

Read More »
Influencer spelt in letter blocks

Influencer Marketing 101: Everything You Need to Know

What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn and Snapchat, are often used too. These

Read More »

Facebook Video Marketing Tips for Small Businesses

Facebook Video Marketing Tips Facebook video marketing is smart marketing for small businesses. It’s an interactive social media platform, used by billions of people worldwide. Small businesses cannot afford not to use video marketing to boost their brand and increase their bottom-line. Unlike normal posts for your business, Facebook paid ads allow you to extend options to market your ads to a specific audience, with the guarantee to reach them.

Read More »
social media

How Social Media Connects Us

Social media connects the world from the strength from its users. Today customers and members of companies demand instant updates.  Therefore, customers are irritated by waiting times and incorrect information, especially on social media. On a smaller scale, take a local GAA Club for example. They constantly update their social media to keep club members and supporters up to date with club news and current match results. These updates create

Read More »

LET'S GET STARTED!