What is Instagram Marketing?
Instagram has over 1 billion active users. The most common age group found on the platform is 16-24 year olds, closely followed by 25-34 year olds. For those businesses with a younger target audience it is key that they have a presence on Instagram. However, it is important for businesses with older audiences not to completely dismiss the platform as it is continuously growing among older and younger audiences increasing alike.
Why Invest in Instagram and Instagram Ads?
A significant 60% of people say that they discover new products on the platform, that’s equivalent to over 600 million people. Over 25 million businesses have accounts on the platform, likely due to the fact that over 200 million Instagrammers say that they visit the profiles of business accounts every day.
Similar to its parent site, Facebook, Instagram offers analytic tools to help you gain a better knowledge of your audience and how well your posts are performing. This is a great way for you to get to know your audience and what content works well with them.
Sharing Content and Ads on Instagram
When sharing content it is vital to find a balance between over-posting and under-posting on your Instagram profile, too much of either will cause followers to turn away. The optimal amount of times your business should post on Instagram is 1-2 times per day.
Don’t be afraid to fully utilize the platform by interacting with other accounts, engaging with followers will encourage them to engage with you.
Try using Instagram stories to show a more authentic and transparent side of your brand. Stories disappear after 24 hours, unless added to Highlights, and have a more laid back perception. Due to the impermanent nature of stories Instagrammers typically spend less time curating or editing them and instead just share instant or even live content on them. Many brands take this opportunity to show behind the scenes content and introducing their teams and the workplace.
The process of sharing promoted ads on Instagram is extremely similar to sharing them on Facebook. You define your audience based on criteria such as age, location, gender, interests, behaviour and so on. For instance, you could target males aged 20-30 who live in Meath, have an interest in cooking and have a birthday coming up this month. It can be as specific or vague as you like.
You will then finish by setting a budget and schedule for the campaign and you’re ready to go!