How to choose the right social media platform can be a question many businesses have. With so many platforms to choose from, each with their own benefits, it can be hard to decide which best suits your brand. The use of social media platforms is so user friendly that anyone of any age or experience can set up an account. But simply having a social media account for your business is not enough. Choosing the right fit for your brand to communicate and build relationships with your customers is the tricky part.
In this blog post we will outline how you can choose the right platforms for your business, and gain the most value from your choice.
What are you trying to achieve?
Before choosing a social media platform for your business, you firstly need to decide what you are trying to achieve. Aligning your choice of social media platforms to your marketing goals will gain the most value. Choosing a platform without deciding how it can work alongside your objectives will be a waste of your businesses efforts. Choosing one platform that closely matches your objectives is far more beneficial than using every platform available.
List the objectives you are looking to achieve by using social media. Decide where it fits into your overall plan.
Where are you customers?
Understanding where your customers are is a vital consideration when choosing the right social media platform. Depending on the type of industry that your business operates in, some platforms will work more favourably to your brand than others. That’s not to say you can’t use them all successfully. It’s about understanding which platforms add the most value for your efforts.
For example LinkedIn is a platform suitable for marketing and communicating to other businesses and professionals, whereas a company looking to target a younger audience may choose a platform like Snapchat. Consider the age of your customers, consider what platforms they are likely to use. Also consider how are your competitors communicating with customers similar to yours?
What content do you want to Share?
Each platform out there comes with its own unique purpose. Therefore it’s important to do some research beforehand to decide which one can showcase your brand the best. For example a business like a bakery will want to visually showcase their products. Choosing a visual platform such as Instagram or Pinterest will help them to do that. Understanding the type of content you want to share with your customers can make your decision on which platform to use a lot easier.
How much time do you have?
Deciding which platforms to use is one thing, deciding how much time you have to continue can be harder. Social media doesn’t run itself and needs consistent, interesting, and meaningful content to be successful.
By talking to studio93 we can take the hassle out of trying to understand which social media platform will work best for your business. We can also be your resource to ensure consistent and meaningful content is shared across your social media channels. We will build your brand awareness and nurture your customer relationships.