Signage Design – Let’s look at 5 tips on getting effective signage
Signage is everywhere. Whether it is directional like a road sign or an advertisement like a billboard it is everywhere. When visiting a new place we look for road signs to guide us to our destination. Or we look for other sign design to find a nice restaurant to stop off for a bite to eat. Your business uses signs to capture the attention of passers-by to alert them to your new products, services, or events.
So, when deciding to get a sign designed you have to consider not just your message but the place people are going to see it.
Sign design is a very important branding element. When we design signage it isn’t about a lot of information. It is more about a quick direct message. And since most signs are placed up high or on the side of a building or road people don’t have the time to read them in-depth. Businesses need to grab the reader and relate their message quickly.
|Keep the text short and to the point||Pack a lot of information on your signage. If you have a lot of information maybe consider a different method to advertise.|
|Images if used should be clear and work to enhance your message||Don’t use small text. It is unreadable when someone passes it quickly or from long distances.|
|Consider the size of your signage – smaller signs can be overlooked by passers-by||Using a lot of images and colour will distract from conveying your message.|
|Consider the location and placement of your sign.||Busy background and no clear layout frustrate viewers|
|Consider using a website address or social media contact. People tend to remember names rather than phone numbers. Someone would have to stop and pull over to write down your number, names are better.||Don’t think you have to include every piece of information about your business on your signs. No one will read them.|
Here is an example of bad and good signage
At Studio93 we consider your sign design requirements and help make your message clear and concise. Our job is to help make your message as clear as possible, so even that speedy driver reads your message. It is not a successful sign if it does not grab attention and attract customers to find out more. Customers do know the difference between a professionally designed sign and one that isn’t.
We guide you on text, colour, and imagery decisions.We also offer professional advice on the most suitable size and sign material for your designs purpose.
We also offer professional advice on the most suitable size and shape sign material for your designs purpose.
Our designers will offer suggestions on sign material for your designs purpose – internal or external
So whether you are thinking about getting external or internal signage talk to us today.