The Importance of Website Planning

Planning a great website

So you want a website! Why? Does this sound like a strange question to ask? After all doesn’t everyone in business have a website? The answer is, pretty much anyone in business has website BUT, are their sites effective? They are when you decide to involve a professional web design company.

Before you start picking colours, images, layouts, menus, domain names and hosting companies, STOP!

Yes, you want a good layout, vibrant images, and clear content, but at the start they aren’t the most important elements. As web designers and content creators we can only use the information you develop with us. We work with you to achieve the structure and goals for your website. This starts with planning.

Planning a website is everything. It is the step people can often feel is boring and tedious.

“He who fails to plan is planning to fail.”

Sir Winston Churchill

This powerful statement can definitely be applied to business so, no matter what it is you wish to do in business; you must have a planning stage.

We live in a very fast-paced mobile world.Customers want everything instantly; they want it NOW! As web developers, we understand the desire to skip to the last stage, the end product.

Failing to Plan

Without planning you could end up very disappointed if you didn’t think about:

  • What to say
  • How to achieve it
  • Creating visibility

You could end up with a pretty website but with no clear message or navigation.

Planning is essential. It doesn’t have to be boring. Website design is a process. There are stages to go through, so instead of rushing to the end, enjoy your website design process. You can learn so much through the process about you and your business.

When we work with clients on their websites we ask a lot of questions. This is to kick start the planning stage. You cannot design a website without organising the information to go on the site.

Website Planning:

  • Targets information in the right direction.
  • Achieves the right tone of voice for your business (Inline with your branding).
  • Allows you to set project goals.
  • Establish a timeframe for goals to be completed.
  • Helps information to be more easily understood and navigated.
  • Allows you to see what works and what doesn’t.
  • Sets a timeframe for website completion.
  • Keeps you focused your business core values and goals so it comes across throughout your website.

Sometimes the ideas that are in your head don’t translate well to your website. Planning is just a great idea.

At the planning stage you can make mistakes, ensuring a clean launch of your site. It is worth your time and money to talk to professional graphic design team to help you achieve the site the will work for you.

“Plans are Nothing, Planning is Everything”

Dwight D. Eisenhower

Talk to Us today to start planning your project or website to meet your goals

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