A picture is worth a thousand words. Video is worth a lot more.
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Why video marketing works in the digital age of advertising
• Online visibility – videos are 50 times more likely to appear on Google’s top results.
• Videos uploaded to YouTube should have your branding, ie your logo, so that 800 million monthly viewers from around the world can learn who you are.
• Facebook, Twitter, and LinkedIn video sharing is free.
• Increase sales and online visibility by 50 per cent
• Attention span – we have an attention span of about 30 seconds. The more interactive and engaging your advertising is, the better.
• Be dynamic – freshen up your marketing campaign with video, motion and sound.
• Express yourself – use video to express emotion or capture a demonstration.
• Add a personal message – impress customers with testimonials or recommendations.
• A little humour – allow your company’s personality shine through. Let customers know who you are.
• Call to action – make it clear what you want your viewer to do after watching the video – contact us.
• Contact and location details – let customers know where you are based and the ways to contact you.
• High share factor – video is one of the easiest forms of media to absorb and retain. People love to share a good video. It could ‘go viral’.