Instagram For Business?

What can Instagram can do for your business?

Are you wondering what Instagram for business can do for you? Have you seen other businesses use it in their marketing?

If you would like to know more about increasing customer engagement website conversions, read on.

In this post, we aim to help you learn more about Instagram and what it can do for your business.

what can Instagram do for your business
Instagram Logo 2016

What is Instagram?

Instagram is an online mobile photo sharing, video sharing, and social networking service. Users take pictures and videos, and then share them either publicly or privately. You can also share on the other social networking platforms, such as Facebook, Twitter, Tumbler, and Flickr using third-party apps and tools.

What can Instagram do for your business?

  1. Build relationships with similar industry experts
  2. Engage and entertain your followers
  3. Constant visual online fed
  4. Gain customer loyalty
  5. Achieve planned goals via Instagram Ads
  6. Monitor the effectiveness of your ads and content
  1. Build relationships with fellow industry experts

Instagram is all about the visual. It is also about interaction. Remember it is a social network. Interact with other relevant users content. Share their photos and videos to build relationships.

When you share other users visual material make sure you credit them. This is respectful to their work plus you get to share interesting and relevant visual content with your followers.

  1. Engage and entertain your followers

Since Instagram is a visual content platform it is excellent for showcasing products and services. You have a huge opportunity to be creative and entertaining. The key to successfully using Instagram for your business is to find new and engaging ways to interact with your followers and attract more.

  1. The Hashtag

Using the right hashtags for your business is key to connecting with your audience. The hashtag is essentially a way of searching. If you create a hashtag specifically for your business users will be able to see all of your content in the one area. You can also use hashtags relevant to the industry which you are in. For example #Hairdressing, but try to use other hashtags more niche to your industry. Such as #Bob #Bangs

  1. Gain Customer Loyalty

Loyalty is gained through positive engagement. Running contests is a great way to gain loyalty. Encourage followers to share your contests with friends to gain more followers.

Contests  are also a great way to attract interaction and drive traffic to your website.

What can Instagram do for Your Business
Sample steps to creating an Instagram Contest
  1. Achieve Planned Goals via Instagram Ads

Using Instagram Ads is a great way to visually showcase products and promotions.

Instagram is now owned by Facebook so Instagram Ads are managed and purchased using the same interface as Facebook Ads Manager and Power Editor.

What can Instagram do for Your Business
Instagram Ad Formats
  1. Monitor the effectiveness of your ads and content strategy

It is all well and good to create content, but you have to ask yourself “Does my content have a goal?” “Do I have a lot, some or no interaction to my posts?”

Firstly, you do need clear goals for your posts. Secondly, you need to monitor the analytics from your posting to ensure your time well spent.

Instagram Analytic Tools help you to create strong, powerful, relevant content. Here your some analytical tools that your can check out. (Click on links to visit pages)

Conclusion

Instagram is a great social media network to utilise to gain customer loyalty and drive traffic to your website to find our more.

Statistically, visually marketing is out performing other types of advertising mediums. They are highly interactive and engaging.

Understanding what your followers like and don’t like is crucial to success on Instagram.

You will only understand your followers when you plan, post and measure. You will then know what works and what doesn’t.

Always aim to entertain and direct with a call to action.

 

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

User Generated Content Campaigns

User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, blog posts and more. For example, if a customer went into a coffee shop and took a photo of their drink and uploaded it online. In other words, it’s users, or fans, promoting and advertising the brand by themselves without being paid to do so.

Read More »

Remarketing with Facebook Ads

Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and

Read More »

Posting on Facebook – 5 Tips

What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best to do it wisely. As mentioned in our other blog posts regarding social media, think about what it is you are going to say and why you are saying it. Social media marketing is about 2 things: Becoming a reliable source of interesting information relevant

Read More »

To Hashtag or Not to Hashtag?

Hashtag #101 Once predominantly used on Twitter for users to join conversations, the hashtag has sky rocketed into all aspects of social media. The power of the hashtag has grown so much in recent years. It helps brands to connect with users, sparking valuable conversations and interactions. Making them a key part of any Digital Marketing Strategy. It’s use has become that much of a norm amongst us, that we

Read More »

LET'S GET STARTED!