Why is Logo Design Important?

Graphic designer sketching a logo

Having a good logo design is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. It grabs attention, makes a strong first impression. It’s memorable and separates you from competition.

Successful branding is about telling a story that will influence customers’ emotions – plain and simple. While it is true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built. Colours, tones, fonts – all of this is determined by the story that you’re trying to tell, and your logo sets the stage for this story. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards and website creating a concrete, marketable brand identity.

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel. Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not. As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Instagram For Business?

What can Instagram can do for your business? Are you wondering what Instagram for business can do for you? Have you seen other businesses use it in their marketing? If you would like to know more about increasing customer engagement website conversions, read on. In this post, we aim to help you learn more about Instagram and what it can do for your business. What is Instagram? Instagram is an

Read More »
Social media content

Content Pillars: The Easy Way to Make Social Media Content

What are Content Pillars? Content pillars, also known as content buckets or content categories, are the key topics or themes that are most relevant to your brand. This content creation method involves generating and sharing content surrounding 3-5 key topics.Sharing content this way allows you to really focus in on your niche and stay consistent in your messaging. It’s also significantly less time consuming and makes planning content a lot

Read More »

Facebook Video Marketing Tips for Small Businesses

Facebook Video Marketing Tips Facebook video marketing is smart marketing for small businesses. It’s an interactive social media platform, used by billions of people worldwide. Small businesses cannot afford not to use video marketing to boost their brand and increase their bottom-line. Unlike normal posts for your business, Facebook paid ads allow you to extend options to market your ads to a specific audience, with the guarantee to reach them.

Read More »
Influencer spelt in letter blocks

Influencer Marketing 101: Everything You Need to Know

What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn and Snapchat, are often used too. These

Read More »

LET'S GET STARTED!