Online advertising is easy and effective and there are so many different options available for you. There’s Social Media Ads, such as Facebook or Instagram, Search Engine Marketing & Optimization, Pay Per Click Ads, Email Marketing, Native Advertising, Remarketing, Affiliate Marketing and more.
Here’s the top 5 reasons why we think online advertising is worth investing in:
It’s Cost Effective
One of the greatest benefits of online advertising is how cost effective it is. You can generate a much greater number of potential leads at a much lower cost than traditional media advertising. Even with a small budget businesses can reach a fairly wide audience.
Global Reach
Online ads can be used for targeting a global target audience as well as your local audience. This can be especially useful for niche businesses and businesses with online stores. It allows you to reach more potential customers than possible with traditional media such as newspaper or radio.
Trackable Analytics
If you’ve spent money on a newspaper, radio, billboard, or any other type of traditional media advert you’ll likely be familiar with the feeling of frustration as you spend this money and just wait for customers to come to you. Unless your staff ask each person how they discovered you, it’s impossible to know if they came as a result of that money you spent on the ad.
Whereas, with online advertising you have exact analytics that show you all the metrics you need to know. This is particularly useful for examining which strategies are working for your business and which need improvement. You can find out more about your customer, their age, gender, where they live, and so much more.
And with your strategy you can find out useful data such as the number of times your ad was shown or displayed online, the average cost per click, the number of people who click your ad, and even more metrics to determine the success rate of your ad.
Target Your Audience
Traditional media advertising such as newspaper, magazine, or radio, offers no way to specifically target your exact audience. These methods focus on reaching as many people as possible, regardless of relevance. Instead, online advertising platforms allow you to target individuals based on their demographics, their searches, and their likes and interests. These people are much more relevant and valuable to a business.
Fast and Effective
In online advertising the moment you start your ad campaign, you start receiving leads. There is no waiting around and no time-consuming procedures to follow.
These are just a few of our favourite benefits of online advertising. If you haven’t already we recommend doing some research and giving it a try. You’ll see just how effective it can be.
