Remarketing with Facebook Ads

Remarketing with Facebook

Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and efficiently.

Increase Website Conversions

One of the biggest advantages of remarketing is to improve conversion rates from your website. A conversion means the visitor to your site performs the action you wanted them to, i.e. they purchased a product, filled in a contact form, or some other desired action.

So, remarketing is especially useful if you are in a highly competitive industry.

When customers are looking for a particular product or service they don’t simply buy from the first website they come across. They will troll across several sites looking for the best provider. So, if a customer clicks on your site at the start of their search, they are less likely to remember your site as they continue to search. This is where remarketing comes in.

Remarketing with Facebook

Create a custom audience from your website traffic so you can re-engage through their Facebook pages. Reach customers with ads to bring them back to your website and convert their visit into a purchase of your products or services.

A Useful Little Bit of Code

Facebook give you a little snippet of code called a ‘custom audience pixel’ that you or your web designer includes on your website or the pages you wish to capture traffic.

The ‘custom audience pixel’ is very useful. It records and reports to Facebook what web pages from your site were viewed. Based on this information Facebook creates your customised audience. You can now reach this group of people with Facebook ads. As they have already shown an interest in your site or pages on your site they are ideal potential customers who are unlikely to find your ads bothersome.

Tailor Your Ads

You can also reach people who have visited specific pages. You can create customised ads for particular pages, instead of including everything you do on one ad. Bite-size information is better for your customers because they may only be interested in one thing you are selling or offering.

Tailor & Target

Facebook want their users to have a customised experience. They display ads and articles with the things customers have liked and shown interested in. Facebook have research on millions of users based on their profile information. Businesses can use this to advertise directly to users Facebook news feed knowing beforehand whether they are interested or not.

Strengthen Your Brand

Remarketing on Facebook over time can establish your brand as a recognised leader in your particular industry.

Remarketing Is A Positive Marketing Campaign

Today, small businesses don’t have to cold call to drum up business. Facebook have done the market research. Businesses just have to be creative and targeted to produce positive results.

Remarketing helps your business to reach even more customers efficiently and effectively.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

Are Facebook Ads Worth Paying for?

Facebook Ads for business, the answer is YES. Facebook know a lot about their users. They have the market research and you are simply paying to apply this information to target your ads more effectively. Facebook Ads are a relatively inexpensive way of advertising and yield a high return on investment when setup correctly. This is great news for marketers and business owners who want their posts and ads to

Read More »

Social Media Mistakes to Avoid in 2021

Social media mistakes, what are they and how can your business avoid them? Social media is an area that is constantly evolving, and changing, meaning it can be hard for your business to keep up. As social media platforms change so do customers expectations and requirements. Understanding how you as a business can react to these changes means you stay current and top of mind to your customers. In this

Read More »

Should Businesses be using Twitter?

With 70% of small businesses having an online presence using the platform, it’s clear that Twitter is popular among brands.  The majority of global Twitter users are aged between 25 and 34 (38.5%), followed by 35 to 49 year olds (21%). This platform tends to mostly be used by brands for customer service and news updates. Twitter users are more comfortable with sharing opinions and interacting with brands, which can give you useful insights into your product

Read More »
Insights

Tracking Your Instagram Success: An Easy Guide to Understanding Insights

Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve.   An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics measuring the performance of your content, and better understand your audience.  To access Instagram Insights,

Read More »
social media

How Social Media Connects Us

Social media connects the world from the strength from its users. Today customers and members of companies demand instant updates.  Therefore, customers are irritated by waiting times and incorrect information, especially on social media. On a smaller scale, take a local GAA Club for example. They constantly update their social media to keep club members and supporters up to date with club news and current match results. These updates create

Read More »

LET'S GET STARTED!