“For someone starting a new business what’s the one marketing tip you’d give”?
“When is the best time to post”?
“I’m going to start making videos to promote my business. My question is should I put them on youtube and then post a link to my youtube video on social media OR should I post the videos directly on social media . I’ve seen it done both ways – hope I’m making sense” – Mark
“Why is it that when I go to some websites I end up seeing posts or adverts from that website the next time I open facebook. How is that done ? ” – James
€2,500 Marketing Grant
More and more people are shopping online, yet the number of small Irish businesses that are taking advantage of this opportunity is still very low. On top of this, it’s estimated that up to 70% of online purchases made in Ireland are done in overseas markets. In an effort to help grow the online Irish […]
Social Media Mistakes to Avoid in 2021
Social media mistakes, what are they and how can your business avoid them? Social media is an area that is constantly evolving, and changing, meaning it can be hard for your business to keep up. As social media platforms change so do customers expectations and requirements. Understanding how you as a business can react to […]
Everything You Need to Know About Green Marketing
Green marketing is a growing trend that benefits you as a business, your customers, and the planet. It involves selling products or services that are environmentally friendly or produced in a sustainable way. There are vast amounts of ways to do this, for instance, choosing renewable energy or doing something as simple as sending out […]
An Easy Guide to User Generated Content (UGC)
User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, blog posts and more. For example, if a customer went into a coffee shop and took a photo of their drink and uploaded it online. In other words, it’s users, […]
A Guide to Instagram Marketing for Business
Instagram Marketing What is Instagram Marketing? Instagram has over 1 billion active users. The most common age group found on the platform is 16-24 year olds, closely followed by 25-34 year olds. For those businesses with a younger target audience it is key that they have a presence on Instagram. However, it is important for […]
How To Choose The Right Social Media Platform
How to choose the right social media platform can be a question many businesses have. With so many platforms to choose from, each with their own benefits, it can be hard to decide which best suits your brand. The use of social media platforms is so user friendly that anyone of any age or experience […]
Remarketing with Facebook Ads
Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what […]
Inbound Marketing – Promotion Through Attraction
What is Inbound Marketing? What is inbound marketing and how can it help your business? Inbound marketing aims to offer customers with useful, relevant information that they have shown an interest in. Its approach is to attract customers with interesting and meaningful information, rather than solely promoting a product or service. An approach focused on […]