Why is Market Research So Important?
What Is Marketing Research? Market research is the process of gathering, analysing and interpreting information to help find marketing opportunities and solve challenges. Research Methods Research falls under two main types: primary research and secondary research. Primary research involves directly gathering data from the end consumer. Some examples of primary research sources include: Focus groups Surveys Polls […]
Why We Don’t Like Facebook Competitions
You know the competitions you see on Facebook where they ask users to ‘like and share’ or ‘tag a friend’ to be in with the chance to win a prize? We don’t like these competitions and don’t recommend you do them. There are several reasons why we feel this way: You’re breaking Facebook’s rules This might come […]
Facebook Organic Reach: How Many People Actually See Your Posts?
Like many Facebook business users, you have probably been left feeling frustrated by your poorly performing Facebook posts. You may be asking yourself what you did wrong, but for the most part it all comes down to the Facebook algorithm and your organic reach. Organic reach is the number of users who see the posts you […]
4 Types of Valuable Content Your Audience Want to See
Try to think about when you’re scrolling through social media or looking at content online. Now take a minute to think about the type of content that you enjoy seeing and the type of content you subconsciously scroll past or dislike seeing. The type of content that we engage with often falls under one of […]
Should Businesses be using Twitter?
With 70% of small businesses having an online presence using the platform, it’s clear that Twitter is popular among brands. The majority of global Twitter users are aged between 25 and 34 (38.5%), followed by 35 to 49 year olds (21%). This platform tends to mostly be used by brands for customer service and news updates. Twitter users are more comfortable with […]
A Guide to Keyword Research for SEO
Search engines like Google decide whether or not to rank your website on their results page based primarily off of words and text use on your site. The aim of keyword research is to find out what your audience is searching for and what words or phrases they use to search for these topics. You […]
How To Set SMART Social Media Campaign Goals
Setting SMART social media goals is a great way to significantly improve your campaign and the likelihood that you will actually achieve what you set out to do. They help you to be realistic about your goals and give you direction to follow. When setting social media campaign goals, it’s important to try follow the SMART goals framework. SMART […]
The Difference Between Inbound and Outbound Marketing
The two most common marketing strategies are inbound and outbound marketing, also known as new and old marketing, respectively. In this blog we’ll take a look at both inbound and outbound marketing and the advantages and challenges of each strategy. Inbound Marketing Inbound marketing is a strategy that utilizes many forms of pull marketing, for example; content […]
A Beginners Guide to Successful B2B Marketing
What is B2B Marketing? B2B Marketing, or business to business marketing, is exactly what it sounds like. It’s marketing your product or service to another business. However, it’s important to remember that even if you are supplying a product or service for other businesses, at the end of the day it’s a person you’re dealing […]
Instagram for Small Businesses: How to Get More Followers
Are you trying to get more followers on Instagram? Whether you’re new to using Instagram for your business or you’ve been on it for some time now, there are several ways to grow your Instagram following. With its high popularity and always evolving business features, Instagram is a great, but competitive, platform for brands. Users on the app […]
How to Set up a Facebook Business Page [2021]
Having a Facebook Business page is a great way to reach new customers, engage with your current ones, show off your brand’s personality, and so much more. This step-by-step guide will show you exactly how to set up your page from start to finish. One of the most common questions people have when they first decide to […]
Harnessing the Power of Video Marketing in 2024
In today’s digital age, video marketing has become an essential tool for businesses aiming to promote their products, build brand awareness, drive sales, and reach new audiences. But what exactly is video marketing? Simply put, it involves creating and sharing videos that highlight your company’s offerings and values. The Impact of Video Marketing Video marketing […]