Facebook Organic Reach: How Many People Actually See Your Posts?

Like many Facebook business users, you have probably been left feeling frustrated by your poorly performing Facebook posts. You may be asking yourself what you did wrong, but for the most part it all comes down to the Facebook algorithm and your organic reach.  
Organic reach is the number of users who see the posts you share on social media without  
you having to put any budget behind those posts. In other words, organic means unpaid.  
Many people don’t understand that not everything you share on your Facebook page is  
seen by all your followers

The current average reach for an organic Facebook post is just 2.2%, but could be as low as 1.1% for some brand pages. 

To put this in perspective, if I have a Facebook page with 1500 followers, my posts may only be shown to as few as 33 people. 

Organic reach on Facebook has been on the decline since 2013, with 2021 being the lowest year yet. 

 
Understanding the Facebook Algorithm  

Facebook prioritise posts from friends, family and groups over organic content from businesses.  
When choosing which posts to show a person the platform looks at: 

Relationships  
Who a user typically interacts with. If a user engages with your content every time  
you post, Facebook will realise they like seeing your content and are more likely to show  
it to them.  

Content type  
What type of media is in the post (e.g., video, photo, link, audio), and what type of  
media does the user interact with or seem to enjoy most. So, if Sean consistently interacts with videos from different users, groups, and business pages on his Newsfeed, Facebook will be more likely to show him video content. If your business shares video content then you would have a higher chance of appearing on Sean’s Newsfeed.  

Popularity  
How many likes/engagements the posts get. The more likes, comments or shares that Facebook see a post getting, the more they look at the post as being valuable content that they should show other users.  
Users don’t tend to respond well to content that focuses on the hard sell. Because of  
this, posts pushing products and offering no value typically get very low engagement  
and in turn are shown to less users.  

Recency  
Newer posts are shown first so post consistently, but make sure you’re still sharing  
content of value. We recommend trying to share one post a day on Facebook. Most studies agree that two posts per day should be the maximum you share on the platform. 

What can you do? 

There are a few things you can do to help improve your organic reach, like posting  
consistently, sharing content of value, and encouraging engagement on your posts. 

Other than this if you want your content to reach more people, you’re going to have to put some money behind them. There are a lot of benefits to paid posts, the main being that you can reach a much wider audience, drive more conversions, and reach your ideal audience. We’ve got some useful blog posts on online advertising, targeting, and Facebook video ads.  

Above all its extremely important that you are realistic with your expectations when it comes to social media marketing. This is especially relevant for the number of likes, follows, shares, and comments that your posts could receive on social media.  

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

Should Businesses be using Twitter?

With 70% of small businesses having an online presence using the platform, it’s clear that Twitter is popular among brands.  The majority of global Twitter users are aged between 25 and 34 (38.5%), followed by 35 to 49 year olds (21%). This platform tends to mostly be used by brands for customer service and news updates. Twitter users are more comfortable with sharing opinions and interacting with brands, which can give you useful insights into your product

Read More »
Facebook

Facebook Insights for Complete Beginners

Facebook Page Insights tracks user interactions with your Facebook business page, allowing you to gain a better understanding of how people interact with your page and its content.   Why are Insights important?  Facebook page insights are important because they help you see what content resonates with your audience and what doesn’t work. You can learn more about how your audience interact with your content and use this information to improve your results over

Read More »
Facebook business page

How to Set up a Facebook Business Page [2021]

Having a Facebook Business page is a great way to reach new customers, engage with your current ones, show off your brand’s personality, and so much more. This step-by-step guide will show you exactly how to set up your page from start to finish.   One of the most common questions people have when they first decide to set up a Facebook business page is ‘how can I keep my personal profile and

Read More »
Instagram Ad

Instagram Ads for Complete Beginners

Instagram ads are paid photo and video posts that brands share across the platform. The main places ads can be shown on Instagram is either Stories, within the users feed, or on the explore page. A significant 50% of users are more interested in a brand when they see ads for it on the platform. It’s no surprise that Instagram Ads are an essential part of many companies digital marketing

Read More »
Insights

Tracking Your Instagram Success: An Easy Guide to Understanding Insights

Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve.   An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics measuring the performance of your content, and better understand your audience.  To access Instagram Insights,

Read More »

LET'S GET STARTED!