A Beginners Guide to Successful B2B Marketing
What is B2B Marketing? B2B Marketing, or business to business marketing, is exactly what it sounds like. It’s marketing your product or service to another business. However, it’s important to remember that even if you are supplying a product or service for other businesses, at the end of the day it’s a person you’re dealing […]
Instagram for Small Businesses: How to Get More Followers
Are you trying to get more followers on Instagram? Whether you’re new to using Instagram for your business or you’ve been on it for some time now, there are several ways to grow your Instagram following. With its high popularity and always evolving business features, Instagram is a great, but competitive, platform for brands. Users on the app […]
“I’m trying to get my head around LinkedIn. What’s your one tip”
5 Tips for Writing Better Instagram Captions
Good Instagram captions can help increase engagement, show off your brands personality, build stronger relationships with your audience, and even encourage them to take an action, so it’s important to get them right. We’ve got some useful tips to help you get the most out of your posts and captions! 1. Prioritise the First Line […]
Choosing the Best Social Media Platforms for Your Business
When it comes to social media marketing many companies try take on as many platforms as they can. This is not the right approach to take as (1) not all platforms are relevant to your business and (2) taking on too much can dilute your marketing efforts and result in lower engagement across some of […]
5 Video Content Ideas to Help Improve Your Marketing
With 85% of consumers wanting to see more video content from brands it’s no surprise that 81% of businesses use video in their marketing. If you’re creating video content for your business you’ll likely know it can sometimes be difficult coming up with new marketing ideas. That’s why I put together this list of our […]
You Can’t Target Everyone: How to Define a Target Audience
What is a target audience? A target audience is a group of people who are most likely to be interested in a company’s products or services. They share similar traits like age, gender, location, interests, goals, problems and more. To put it simply, your target audience is the people more likely to buy from you. […]
“When is the best time to post”?
Facebook Video Marketing Tips for Small Businesses
Facebook Video Marketing Tips Facebook video marketing is smart marketing for small businesses. It’s an interactive social media platform, used by billions of people worldwide. Small businesses cannot afford not to use video marketing to boost their brand and increase their bottom-line. Unlike normal posts for your business, Facebook paid ads allow you to extend […]