Logos: What’s the Point of Them?
Without seeing the brand name, most people can recognise the two McDonalds arches, the Nike ‘swoop’ tick or the Apple logo. Logos can have a huge impact on your target audience and makes your brand easily recognisable. It is a visual representation of your brand that can make all the difference between success or failure […]
Why is Logo Design Important?
Having a good logo design is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. It grabs attention, makes a strong first impression. It’s memorable and separates you from competition. Successful branding is about telling a story that will influence customers’ emotions – plain […]
What Does Your Logo Colour Mean?
A lot of attention to detail goes into designing a great logo and the meaning of colours in logos. From the shape and size to the font to the subject matter of the design, to everything in between, each aspect of a logo is created to draw attention, appeal to potential customers, and convey the […]
Why is Brand Colour Important in a Business?
Brand colour is a vital part of your corporate design. Choosing the right colours can enhance your brand perception. Your colours should be consistent between your logo, website, business cards and other marketing material. You’ll be able to build a strong brand identity on them only if you choose specific colours for good reasons. Your […]
Colour in Branding: What Does it All Actually Mean?
The Importance of Considering Colour in Branding Colour in branding gives unique meaning. There is psychology behind the use of colour in design. When a graphic designer works on a client’s branding, careful consideration is given to the colours that are employed. Colour & Meaning Colour is quite emotional. As humans, we have a strong […]
Your Logo Design: Everything You Need to Know
Your business and your logo design have a close relationship. Do you know how to use your logo to improve businesses brand awareness? It seems that logo design is very misunderstood. Most people think a logo describes everything their business is and all it does. Business owners fear customers will not know all the services […]
Signage: How to Grab Consumers Attention
Signage is everywhere. Whether it is directional like a road sign or an advertisement like a billboard it is everywhere. When visiting a new place we look for road signs to guide us to our destination. Or we look for other sign design to find a nice restaurant to stop off for a bite to […]
Are Business Cards a Thing of The Past?
It could be assumed that business cards are no longer valid. After all in today’s business world isn’t everything online? And the answer is no, we don’t live online. So, if you meet a potential client of customer face-to-face and they ask you for your contact information. What do you do? A business card is […]
Using your Brand to Become a Market Leader
Use your Brand Properly, Integrate your branding elements In today’s busy world of advertising, social media and the Internet, your image and method of communication is even more important. It is essential to learn how to use your brand properly to improve your market position. Your brand is your stamp. How you communicate says everything. I can’t […]
Why is Brand Consistency So Important?
Brand Consistency What is it to have brand consistency? It simply means that your brand is dependable and recognised wherever you decide to use it. Your brand signature should be the same across all of your marketing materials, whether it’s on your letterhead, Social Media or your website. Otherwise, your brand could be seen as […]
Why is A Professionally Designed Logo Important to Your Business?
In Business First Impressions Always Last! Why is A Professionally Designed Logo Important to Your Business? A logo is essential to stay relevant in business. In a nutshell, a logo is the face of your brand. It is an instantly recognisable symbol. When customers notice your logo, they know exactly who and what you are. Take for […]