4 Types of Valuable Content Your Audience Want to See
Try to think about when you’re scrolling through social media or looking at content online. Now take a minute to think about the type of content that you enjoy seeing and the type of content you subconsciously scroll past or dislike seeing. The type of content that we engage with often falls under one of […]
A Beginners Guide to Successful B2B Marketing
What is B2B Marketing? B2B Marketing, or business to business marketing, is exactly what it sounds like. It’s marketing your product or service to another business. However, it’s important to remember that even if you are supplying a product or service for other businesses, at the end of the day it’s a person you’re dealing […]
The Secret to More Sales: Lead Generation
What is Lead Generation? Before we look at what lead generation is we first need to understand what exactly a lead is. A lead is a person or business who shows interest in your product or service. This interest in your company is expressed through the sharing of contact information, such as a phone number, email address, […]
Instagram Ads for Complete Beginners
Instagram ads are paid photo and video posts that brands share across the platform. The main places ads can be shown on Instagram is either Stories, within the users feed, or on the explore page. A significant 50% of users are more interested in a brand when they see ads for it on the platform. […]
A Simple Guide to Google Ads
What is Google Ads? Google Ads is a paid online advertising platform. It helps businesses reach consumers worldwide and target these users based on what they’re searching for, demographics, the device their using and much more. Google Ads work for all types of businesses, regardless of size or industry. They’re a great way to reach a targeted group of […]
Choosing the Best Social Media Platforms for Your Business
When it comes to social media marketing many companies try take on as many platforms as they can. This is not the right approach to take as (1) not all platforms are relevant to your business and (2) taking on too much can dilute your marketing efforts and result in lower engagement across some of […]
5 Video Content Ideas to Help Improve Your Marketing
With 85% of consumers wanting to see more video content from brands it’s no surprise that 81% of businesses use video in their marketing. If you’re creating video content for your business you’ll likely know it can sometimes be difficult coming up with new marketing ideas. That’s why I put together this list of our […]
Influencer Marketing 101: Everything You Need to Know
What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok […]
You Can’t Target Everyone: How to Define a Target Audience
What is a target audience? A target audience is a group of people who are most likely to be interested in a company’s products or services. They share similar traits like age, gender, location, interests, goals, problems and more. To put it simply, your target audience is the people more likely to buy from you. […]
3 Expert Tips for Surviving a Crisis
As almost every company learnt over the past year, dealing with a crisis is not easy. Whether it’s a crisis unrelated to your brand like coronavirus, or something closer to home like a social media scandal, the way you manage it can make or break your company. Here are our top tips for what to […]
Content Pillars: The Easy Way to Make Social Media Content
The ultimate goal of any company on social media is to build brand awareness and reach new customers. The best way to achieve this is by consistently sharing relevant and valuable content. Apart from staying in touch with friends, the majority of people use social media for at least one of the following reasons: To […]
Want to Increase your Website Traffic?
So you’ve invested time, money and a lot of energy into getting your website set up, now how do you get people to visit it?Increased website traffic can help you gain more leads, stand out from competitors and improve sales. There are a lot of ways to help increase the number of visitors to your […]