What is a View?

Today’s question is taken from an interview I did recently with Ronan Berry on Midlands 103, and Ronan’s question was … … One thing Darren when it comes though to like a view of your post, what do these platforms like? What do they regard as a view? Because I’ve, I’ve a funny feeling that’s […]

Facebook Insights for Complete Beginners

Facebook

Facebook Page Insights tracks user interactions with your Facebook business page, allowing you to gain a better understanding of how people interact with your page and its content.   Why are Insights important?  Facebook page insights are important because they help you see what content resonates with your audience and what doesn’t work. You can learn more about how […]

How to Make Facebook Video Ads Work for You

Facebook

What are Facebook video ads?  Facebook Video Ads are paid ads in video format that are run across the Facebook platform. The video ads are placed in a variety of places such as in-feed, Stories, Marketplace, and more.   Tips for creating successful videos  Caption your videos Studies have found that 85% of Facebook users watch videos without sound, so […]

6 Reasons to Use Videos on Social Media

Video shoot

Videos play an important role on social media platforms, particularly for businesses. Video marketing is growing year by year and 25% of consumers even lose interest in a brand if they don’t use any video. There are so many reasons why you should be using video in your social media marketing strategies, but here’s our top 6:  […]

5 Video Content Ideas to Help Improve Your Marketing

Video marketing

With 85% of consumers wanting to see more video content from brands it’s no surprise that 81% of businesses use video in their marketing. If you’re creating video content for your business you’ll likely know it can sometimes be difficult coming up with new marketing ideas. That’s why I put together this list of our […]

You Can’t Target Everyone: How to Define a Target Audience

target audience pie chart on laptop

What is a target audience? A target audience is a group of people who are most likely to be interested in a company’s products or services. They share similar traits like age, gender, location, interests, goals, problems and more. To put it simply, your target audience is the people more likely to buy from you. […]

Is Online Advertising Worth Your Money?

online-advertising

Online advertising is easy and effective and there are so many different options available for you. There’s Social Media Ads, such as Facebook or Instagram, Search Engine Marketing & Optimization, Pay Per Click Ads, Email Marketing, Native Advertising, Remarketing, Affiliate Marketing and more.Here’s the top 5 reasons why we think online advertising is worth investing […]