What is a View?
Today’s question is taken from an interview I did recently with Ronan Berry on Midlands 103, and Ronan’s question was … … One thing Darren when it comes though to like a view of your post, what do these platforms like? What do they regard as a view? Because I’ve, I’ve a funny feeling that’s […]
Facebook Insights for Complete Beginners
Facebook Page Insights tracks user interactions with your Facebook business page, allowing you to gain a better understanding of how people interact with your page and its content. Why are Insights important? Facebook page insights are important because they help you see what content resonates with your audience and what doesn’t work. You can learn more about how […]
How to Make Facebook Video Ads Work for You
Facebook video ads remain one of the most effective ways to build awareness, trust, and action in 2026 – but only when they’re designed for how people actually watch. Success comes from mobile-first formats, strong opening seconds, clear messaging, captions for sound-off viewing, and a single, focused goal. Facebook video ads work best when they […]
6 Reasons to Use Videos on Social Media
Video is the most effective content format on social media in 2026. It drives stronger engagement, builds trust faster, communicates messages more clearly, and fits how people actually consume content – quickly, visually, and often without sound. For businesses, video isn’t about chasing trends; it’s about staying visible, relevant, and human in crowded feeds. Video […]
5 Video Content Ideas to Improve Your Marketing in 2026
If you’re struggling to stay visible online, the right video content ideas can make a bigger impact than posting more often. In 2026, the most effective marketing videos focus on clarity, trust, and relevance. Behind-the-scenes content, Q&As, educational tips, testimonials, and how-to videos consistently perform well because they meet audiences where they are and answer […]
You Can’t Target Everyone: How to Define a Target Audience
What is a target audience? A target audience is a group of people who are most likely to be interested in a company’s products or services. They share similar traits like age, gender, location, interests, goals, problems and more. To put it simply, your target audience is the people more likely to buy from you. […]
“I’m currently working on my new website and I want to run a marketing campaign when it’s ready to launch. Can you advise on a BUDGET I need to set aside/expect?”
The 3 things you need in order to make quality marketing videos on your phone (spend under €100)
Is Online Advertising Worth Your Money?
Online advertising is easy and effective and there are so many different options available for you. There’s Social Media Ads, such as Facebook or Instagram, Search Engine Marketing & Optimization, Pay Per Click Ads, Email Marketing, Native Advertising, Remarketing, Affiliate Marketing and more.Here’s the top 5 reasons why we think online advertising is worth investing […]