Are Facebook Ads Worth Paying for?

Facebook Ads for business, the answer is YES.

Facebook know a lot about their users. They have the market research and you are simply paying to apply this information to target your ads more effectively. Facebook Ads are a relatively inexpensive way of advertising and yield a high return on investment when setup correctly.

This is great news for marketers and business owners who want their posts and ads to be seen by existing and potential customers.

Now that I have told you Facebook Ads are worth paying for, you might be wondering how to set them up, the cost and so on. Okay, let’s go through some of the basic questions you may have.

How do I set up and Facebook Ad?

Creating ads demand planning and creativity to decide what it is you wish to advertise or inform customers about. It’s very hard to score without a goal. Ads are set up in the Ads Manager on your Facebook business page.

There are a variety of types of Ads you can choose from depending on your objective.

Types of Ad Campaigns

Are Facebook Ads Worth Paying for?

 

Are they expensive?

Facebook allows you full control over your budget for Ad Campaigns.

You can set a daily or lifetime budget for your Facebook Ads. Facebook will not go over the amount allotted when you set up your ad. BUT be aware that your daily budget resets at midnight each day.

For lifetime budget, Facebook will run your advert continuously until your budget amount is reached or your advert end date arrives.

How do I know my ad is working?

Measuring performance is key in social media marketing. No one wants to pour money into an ad campaign that is yielding little or no return on investment. You can check your ads effectiveness in Facebook’s Ads Manager. Facebook does all the analysis, so you can see what clicks and reactions your ads have been receiving.

How long should I run an Ad for?

Again, you decide this. Most ads you create will have a shelf life. They will be created for a purpose, for example, a promotional advert may only run for a week.

In conclusion

Are Facebook Ads worth paying for? Yes. They are affordable, easy to create, allow you to target your ideal customer and you can monitor your return on investment. Facebook advertising is affordable and when done correctly  yields a high return on investment.

 

 

 

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

5 Tips for Posting on Facebook

What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best to do it wisely. As mentioned in our other blog posts regarding social media, think about what it is you are going to say and why you are saying it. Social media marketing is about 2 things: Becoming a reliable source of interesting information relevant

Read More »

Should Businesses be using Twitter?

With 70% of small businesses having an online presence using the platform, it’s clear that Twitter is popular among brands.  The majority of global Twitter users are aged between 25 and 34 (38.5%), followed by 35 to 49 year olds (21%). This platform tends to mostly be used by brands for customer service and news updates. Twitter users are more comfortable with sharing opinions and interacting with brands, which can give you useful insights into your product

Read More »
Insights

Tracking Your Instagram Success: An Easy Guide to Understanding Insights

Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve.   An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics measuring the performance of your content, and better understand your audience.  To access Instagram Insights,

Read More »
Influencer spelt in letter blocks

Influencer Marketing 101: Everything You Need to Know

What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn and Snapchat, are often used too. These

Read More »

Remarketing with Facebook Ads

Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and

Read More »

LET'S GET STARTED!