Video Marketing for B2B Professionals: Boost Your Business Growth
The Power of Video Marketing in B2B Services In today’s digital landscape, video has emerged as a powerful tool for B2B professionals looking to elevate their marketing efforts and drive business growth. As a professional in fields like technology, consulting, manufacturing, or professional services, you might be wondering how video marketing can benefit your business. […]
Social Proof
Our next trend is incorporate social proof. This trend is something that isn’t new, but is set to become even more important in 2022. Social proof is evidence that other consumers have purchased and found value in a product or service. Typically social proof comes in the form of user generated content, testimonials and product […]
Building relationships with your Website
A couple of people have mentioned, building relationships, which is so important and often overlooked so I think it’s great that you’ve already jumped on that, but often when I ask people, well, how will you measure that? What’s the metric for building relationships. And there’s two here returning visits so, If you’ve built a […]
Hybrid Events
Next up Hybrid Events. Events, whether in person or online have always been a great way to create brand awareness and build strong relationships with customers. Now, due to the pandemic in-person events were replaced by online events like webinars. As in-person events begin to happen more regularly, we’ve seen a big growth in hybrid […]
Email Marketing: Customer Personas
The questions your prospects need to answer when considering handing over their email addresses are, why should I care? What value do I get? What makes your email different? What type of content can I expect? How often will I receive emails? What details do I need to give? You absolutely need to lead with […]
Facebook Retargeting
Retargeting is a highly effective marketing tool that targets your Facebook ads to people who have already visited or expressed interest in your website. It allows you to focus on targeting the people who are in market and remind them about your product or service. The average online customer journey is not as straightforward and […]
Top five tips for creating and sharing successful videos
Now let’s go through our top five tips for creating and sharing successful videos. Number one, caption or subtitle your videos. Studies have found that 85% of Facebook users watch videos without sound. So make sure that you’re able to get your message across when the sound is turned off. This can be done by […]
Why is Market Research So Important?
What Is Marketing Research? Market research is the process of gathering, analysing and interpreting information to help find marketing opportunities and solve challenges. Research Methods Research falls under two main types: primary research and secondary research. Primary research involves directly gathering data from the end consumer. Some examples of primary research sources include: Focus groups Surveys Polls […]
Why We Don’t Like Facebook Competitions
You know the competitions you see on Facebook where they ask users to ‘like and share’ or ‘tag a friend’ to be in with the chance to win a prize? We don’t like these competitions and don’t recommend you do them. There are several reasons why we feel this way: You’re breaking Facebook’s rules This might come […]
Facebook Organic Reach: How Many People Actually See Your Posts?
Like many Facebook business users, you have probably been left feeling frustrated by your poorly performing Facebook posts. You may be asking yourself what you did wrong, but for the most part it all comes down to the Facebook algorithm and your organic reach. Organic reach is the number of users who see the posts you […]
4 Types of Valuable Content Your Audience Want to See
Try to think about when you’re scrolling through social media or looking at content online. Now take a minute to think about the type of content that you enjoy seeing and the type of content you subconsciously scroll past or dislike seeing. The type of content that we engage with often falls under one of […]
Should Businesses be using Twitter?
With 70% of small businesses having an online presence using the platform, it’s clear that Twitter is popular among brands. The majority of global Twitter users are aged between 25 and 34 (38.5%), followed by 35 to 49 year olds (21%). This platform tends to mostly be used by brands for customer service and news updates. Twitter users are more comfortable with […]