Market Segmentation, A Must for Small Businesses
Market segmentation is a must for all small businesses when it comes to clever marketing strategy. It defines and targets customer markets in order to minimise the loss of expenditure and increase customer conversion. What is Market Segmentation? Market segmentation is a process. It requires the division of your customer base into distinct groups – […]
6 Effective Marketing Ideas to Boost Your Small Business
Marketing Ideas to Boost Customer Awareness As a business you know there is a lot of competition along with continuous changes to how customers are buying. Let’s face it; it is hard to keep up with all the new social media and web trends. It can be difficult to think of new marketing ideas. There […]
The Psychology of Menu Design
Menu Design – The Psychology Behind Good Menus Menu design has a lot of hidden psychology. There is psychology regarding where items are placed and how dishes are described. This is key to getting the most from a menu. We often don’t think about how much graphic design influences our lives. Design isn’t simply making something […]
The Importance of a Content Management System for Your Website to Keep Video Content Updated
Why Video Content is Crucial for Business Websites Importance of video content for business websites Video content is no longer just a supplementary element; it is a cornerstone of modern digital marketing. Studies show that websites with video content can increase their traffic by 41% compared to those without. Video enhances user engagement, improves SEO, […]
Colour in Branding: What Does it All Actually Mean?
The Importance of Considering Colour in Branding Colour in branding gives unique meaning. There is psychology behind the use of colour in design. When a graphic designer works on a client’s branding, careful consideration is given to the colours that are employed. Colour & Meaning Colour is quite emotional. As humans, we have a strong […]
How to Get Other Websites to Link to Your Website
How to Get Other Websites to Link to Your Website for SEO It is important to for SEO to check the websites that are linking to yours. It is very important to know how to get other websites to link to your website to boost SEO. Quality Links The quality of your backlinks affects your […]
Your Logo Design: Everything You Need to Know
Your business and your logo design have a close relationship. Do you know how to use your logo to improve businesses brand awareness? It seems that logo design is very misunderstood. Most people think a logo describes everything their business is and all it does. Business owners fear customers will not know all the services […]
What is Dropbox and Should You Be Using It?
Use Dropbox for Better Results for your Projects It is relatively easy to use Dropbox. It is hugely beneficial for businesses that want secure file storage with the possibility of sharing with their graphic designers. In business, you may wish to send large images or files to a client(s). With email, it is not always […]
Book Design: The Complete Design Process
Book design is one of the most rewarding design jobs In this post, I will discuss roles and the design process recommended to achieve a successful book design. The process of book design, layout, and proofing can be arduous and frustrating. This happens when there is a lack of understanding for the roles involved and […]
The Many Advantages to Mobile First Web Design
Mobile first Web design for improved customer experience Why Mobile First Web Design? Mobile first is a process used to design mobile device focused sites. A web designer will plan, design and develop a website that suits users who browse your site on the go. Increasingly we are using mobile devices to research, browse, book, […]
Blogging Tips for Small Businesses
Blogging for business can be fun and it is a great way to keep fresh, engaging content on your website. These blogging tips will help create fresh content on your website which is excellent for attracting new visitors. As well, Google love companies who put up new, well written, and interesting content. You may think […]
Our Top Tips for Promoting Fundraising Events
Fundraising & Promotion Summer is a great time for charity fundraising. People are more willing to participate and attend a fundraising event in good weather. Fundraising is a fantastic opportunity to promote your charity or organisation. You can reveal your creativity through your fundraising event while boosting brand awareness. Think about what type of fundraising […]