Marketing Ideas to Boost Customer Awareness
As a business you know there is a lot of competition along with continuous changes to how customers are buying. Let’s face it; it is hard to keep up with all the new social media and web trends. It can be difficult to think of new marketing ideas. There are so many marketing ideas suggested but will they work for your business?
Do you try to keep up with all the trends? In business, it is wise to keep a clear head and a sharp eye on your business objective. It is easy to get caught up in all the new marketing ideas and start panicking about what to do next.
I suggest stop, think and look at what your business is using for marketing. Is it working? Think about your target market, have they changed? Are there things you can change, add, or take away? Above all keep it simple. Work from your research about your target audience. Introduce incremental changes.
Here are some marketing ideas you could consider adding to your marketing strategy for your business. Some of these suggestions may not work for your type of business. Consult a marketing professional to help you further develop a unique strategy for you.
Create Instructional Videos
Instructional videos are interesting and informative. They really show you know what you are doing. They work great for DIY businesses, hair and beauty business, art and craft and any other business that can show a process.
Produce Great Content
A little like the instructional video, great content displays knowledge but it also keeps your existing content up to date. How annoying is it when you go to a website and their information is old. I feel frustrated and if the business isn’t bothering to update their content why would I visit their site again.
Develop A Customer Referral Reward System
Multimedia entertainment service provider Sky does this; they reward you when you successfully get someone to signup for their service.
Run a Competition to Create a Business Card for your Business
Involving your customers existing and potential is a great way for them to get to learn about who you are. If they have to do something like designing your business card it shows you value your customers and see them as important. In turn, they learn more about your business and it can create word of mouth.
Develop New Ways to Show Customers Who You Are
Marketing isn’t just about your bottom-line. It is about customers. It is about research and becoming fearless about trying new things. Marketing today demands that you put on your creative hat. It calls for you to be different, thinks different, and interact with your customers differently. Let your customers teach you about what they like. Let them get close to your brand.
Businesses who recognise the value of marketing ideas even if they don’t have a huge budget will make a difference to their bottom-line.
If you are not creative that’s ok. There are company’s you can hire full of creative people.
At Studio93 we understand it is hard to let go of the way you are marketing your company and trust a company like us. It takes some time to see results from new marketing efforts. This is hard but with our experience, we always aim to give you a marketing strategy unique to you.