6 Effective Marketing Ideas to Boost Your Small Business

Marketing Ideas to Boost Customer Awareness

As a business you know there is a lot of competition along with continuous changes to how customers are buying. Let’s face it; it is hard to keep up with all the new social media and web trends. It can be difficult to think of new marketing ideas. There are so many marketing ideas suggested but will they work for your business?

Do you try to keep up with all the trends? In business, it is wise to keep a clear head and a sharp eye on your business objective. It is easy to get caught up in all the new marketing ideas and start panicking about what to do next.

marketing ideas

I suggest stop, think and look at what your business is using for marketing. Is it working? Think about your target market, have they changed? Are there things you can change, add, or take away? Above all keep it simple. Work from your research about your target audience. Introduce incremental changes.

Here are some marketing ideas you could consider adding to your marketing strategy for your business. Some of these suggestions may not work for your type of business. Consult a marketing professional to help you further develop a unique strategy for you.

Create Instructional Videos

marketing ideas

Instructional videos are interesting and informative. They really show you know what you are doing. They work great for DIY businesses, hair and beauty business, art and craft and any other business that can show a process.

Produce Great Content

marketing ideas

A little like the instructional video, great content displays knowledge but it also keeps your existing content up to date. How annoying is it when you go to a website and their information is old. I feel frustrated and if the business isn’t bothering to update their content why would I visit their site again.

Develop A Customer Referral Reward System

Multimedia entertainment service provider Sky does this; they reward you when you successfully get someone to signup for their service.

Sky

Run a Competition to Create a Business Card for your Business

Involving your customers existing and potential is a great way for them to get to learn about who you are. If they have to do something like designing your business card it shows you value your customers and see them as important. In turn, they learn more about your business and it can create word of mouth.

Develop New Ways to Show Customers Who You Are

Marketing isn’t just about your bottom-line. It is about customers. It is about research and becoming fearless about trying new things. Marketing today demands that you put on your creative hat. It calls for you to be different, thinks different, and interact with your customers differently. Let your customers teach you about what they like. Let them get close to your brand.

And So,

Businesses who recognise the value of marketing ideas even if they don’t have a huge budget will make a difference to their bottom-line.

If you are not creative that’s ok. There are company’s you can hire full of creative people.

At Studio93 we understand it is hard to let go of the way you are marketing your company and trust a company like us. It takes some time to see results from new marketing efforts. This is hard but with our experience, we always aim to give you a marketing strategy unique to you.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

blogging for business

Blogging for Business: Our Top Reasons to Start a Blog

Blogging for Business You might have noticed that here at Studio93 share blog posts every week (check out our Archive and Knowledge Base). You may be thinking “that sounds time-consuming” and you’re right, so why blog at all? What’s the point of blogging, and more specifically, what’s the point of blogging for business? The Top 2 Benefits of Blogging for Business 1. Active Blogger Google loves an active blogger. Providing

Read More »
Case study

5 Reasons To Include Case Studies On Your Website

Case Studies For Your Website The world of marketing is very competitive. One way to get ahead is to use case studies on your website. They are very effective written accounts attesting to what your business can offer. A case study simply outlines a request your business received from a customer and the steps you took to find the solution that suits their goals. It demonstrates your knowledge and skills

Read More »

A Guide to Keyword Research for SEO

Search engines like Google decide whether or not to rank your website on their results page based primarily off of words and text use on your site.   The aim of keyword research is to find out what your audience is searching for and what words or phrases they use to search for these topics. You then want to find ways to provide the information they’re searching for in your content,

Read More »
Crisis wrote on typewriter

3 Expert Tips for Surviving a Crisis

As almost every company learnt over the past year, dealing with a crisis is not easy. Whether it’s a crisis unrelated to your brand like coronavirus, or something closer to home like a social media scandal, the way you manage it can make or break your company. Here are our top tips for what to do in these types of situations. 1. Re-evaluate your approach It’s time to re-evaluate your

Read More »

Our Top Tips for Promoting Fundraising Events

Fundraising & Promotion Summer is a great time for charity fundraising. People are more willing to participate and attend a fundraising event in good weather. Fundraising is a fantastic opportunity to promote your charity or organisation. You can reveal your creativity through your fundraising event while boosting brand awareness. Think about what type of fundraising event that will work best for your goal. Fundraising Event Types Endurance Event: These are your fun

Read More »

LET'S GET STARTED!