Press Releases Attract Attention for Businesses
No matter what industry you’re in and no matter how small or big your company is, you can benefit from press release distribution. It is an effective and cost-efficient public relations tools for business. Anyone can write a press release for their business and submit it to a newspaper or place it on their own website and social media sites. At Studio93 we understand how valuable publicity is for your business. We write press releases for companies giving insight to the public about who you are and highlight what your business is about.
What is a Press Release?
It is a stand alone informative piece of writing featuring company news like changes to company location, team announcements, awards and achievements, new or improved product lines etc. It can be a good idea to use a press release when informing customers of negative issues. They can express sensitive manners to the public without reflecting adversely on the business. One example is if you have to withdraw a product, you can highlight the company’s actions to resolve the issue.
No advertising Allowed!
A press release isn’t the place for advertising. A press release is a factual informative piece of written information. It doesn’t try and sell directly to your customers. It is written factually and infused the company’s core values. For this reason, it holds credibility with customers. And if written well it creates far-reaching visibility for the business.
The 5 Reasons
Boost Company Visibility
What company doesn’t want to be boost visibility? Visibility gets customers attention. If they can’t see you, they don’t know you exist. After your company is in the customers’ line of sight often enough you become memorable. Your company gains customer interest and can be an influential expert in your line of work.
Press releases are factual and informative news about company activities. Companies can benefit from incorporating useful information for customers such as tips and the offer of advice. This helps rank your company as an expert. Customers can start to see you as a leader in your industry and trust and follow your activities.
Planned and well-written press releases are a powerful marketing strategy in capturing media coverage.
Gain New Customers
Press Releases no longer only appear on printed newspapers. Instead, businesses can choose to distribute their press release online. After all, there are more than 80 million potential customers online. So when writing your press release keep this in mind but remember it is not an advertisement.
A Source of News
Regular press releases can make your business a source of news for journalists. This holds great benefits:
- Newspaper coverage lets customers see you are newsworthy
- You are building a strong reputation in your area of business
- It allows you to express your brand values
- You gain influential media relationships
- It opens up opportunities to expand your professional contacts
Highlighted your business, express expertise, build a bridge to the potential customers, and boost your reputation with press release distribution.