Why Do Small Businesses Need Market Research?

Market Research

Big or small, every business needs market research. It is something that start-ups often don’t even consider. Market research is all about establishing a market niche and target audience. Without knowing these two elements you are effectively directionless. Your marketing efforts will be far less successful.

Get your foundation right; know your businesses direction

2 reasons small business  find it difficult to keep on top of market research & marketing strategies

1)  You are busy with the day-to-day running of your business and keeping your clients happy and satisfied

2)  Some small business owners just are not Internet and marketing savvy. It isn’t their strength. They just want to get on with the day-to-day work that goes into their business.

We understand these reasons. That is why Studio93 offer marketing advice on all types of marketing campaigns, small or big, online and offline.
All too often we see businesses trying to keep cost down by doing their own marketing only to end up realising it doesn’t work. They end up spending twice their marketing budget unnecessarily.

Let us get to know you!

We encourage our clients to come meet us. We want you to look and sound great. This is our job! We work with you to see how we can best market your business while keeping in line with your budget.

Let’s be honest; the Internet has created enormous competition. Businesses are now required to learn how to sell themselves online to survive. So, now you have, to be honest with yourself. Have you the time to:
Manage your website content – blog updates
Monitor traffic on your website and social media platform
Post regular updates on social media
Conduct keyword research
Increase visibility of your online presence
Build marketing strategies
Keep brand elements (core values, logo, brochures, stationery, etc.) consistent
Track how well your marketing efforts are doing

Let’s be blunt

To say it bluntly, if you want to attract more customers and grow your bottom-line then invest in a marketing company.
The old saying “you have to spend money to make money” is right on the money! Investing your money in marketing and creative promotion might seem like a lot of work and money. And you’re right. Marketing companies exist to save you time and money. We thrive on creative strategies that communicate your businesses core values.

Once your business is promoted in the right way, you become visible on and offline to potential companies.
We do what we do best so you get to do what you love without learning to be an expert on market research!

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