Why Do Small Businesses Need Market Research?

Market Research

Big or small, every business needs market research. It is something that start-ups often don’t even consider. Market research is all about establishing a market niche and target audience. Without knowing these two elements you are effectively directionless. Your marketing efforts will be far less successful.

Get your foundation right; know your businesses direction

2 reasons small business  find it difficult to keep on top of market research & marketing strategies

1)  You are busy with the day-to-day running of your business and keeping your clients happy and satisfied

2)  Some small business owners just are not Internet and marketing savvy. It isn’t their strength. They just want to get on with the day-to-day work that goes into their business.

We understand these reasons. That is why Studio93 offer marketing advice on all types of marketing campaigns, small or big, online and offline.
All too often we see businesses trying to keep cost down by doing their own marketing only to end up realising it doesn’t work. They end up spending twice their marketing budget unnecessarily.

Let us get to know you!

We encourage our clients to come meet us. We want you to look and sound great. This is our job! We work with you to see how we can best market your business while keeping in line with your budget.

Let’s be honest; the Internet has created enormous competition. Businesses are now required to learn how to sell themselves online to survive. So, now you have, to be honest with yourself. Have you the time to:
Manage your website content – blog updates
Monitor traffic on your website and social media platform
Post regular updates on social media
Conduct keyword research
Increase visibility of your online presence
Build marketing strategies
Keep brand elements (core values, logo, brochures, stationery, etc.) consistent
Track how well your marketing efforts are doing

Let’s be blunt

To say it bluntly, if you want to attract more customers and grow your bottom-line then invest in a marketing company.
The old saying “you have to spend money to make money” is right on the money! Investing your money in marketing and creative promotion might seem like a lot of work and money. And you’re right. Marketing companies exist to save you time and money. We thrive on creative strategies that communicate your businesses core values.

Once your business is promoted in the right way, you become visible on and offline to potential companies.
We do what we do best so you get to do what you love without learning to be an expert on market research!

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

How to Get Other Websites to Link to Your Website

How to Get Other Websites to Link to Your Website for SEO It is important to for SEO to check the websites that are linking to yours. It is very important to know how to get other websites to link to your website to boost SEO. Quality Links The quality of your backlinks affects your SEO ranking. For example, spam sites linking to your website are not good for your

Read More »

How Content Marketing Affects Your Brand

Content Marketing & Your Brand Content  marketing affects your brand. As a content creator, I am not shy to state the fact ‘content is king’ when it comes to marketing. From long articles to slogans your content plays a vital part in portraying your brand experience to your customers. Just a quick recap from previous blog posts regarding branding to explain how content created and design work together. Branding is

Read More »

6 Marketing Ideas for Small Businesses

Marketing Ideas to Boost Customer Awareness As a business you know there is a lot of competition along with continuous changes to how customers are buying. Let’s face it; it is hard to keep up with all the new social media and web trends. It can be difficult to think of new marketing ideas. There are so many marketing ideas suggested but will they work for your business? Do you

Read More »

Digital Marketing Tactics That You Need to Know

Do you need to increase your visibility online? Do you feel your business needs help with becoming more competitive? Or do you just want to increase leads and your bottom-line? Then you need to know 5 digital marketing tactics that will work for you. Here are 5 digital marketing tactics you need to know about. When used together they form the backbone of an effective digital marketing strategy. Your 5 Digital Marketing

Read More »

LET'S GET STARTED!