Call to Actions that Work for Your Marketing Strategy

Call to Actions that works

Call to actions are vital to have on all online and printed promotion material. No marketing campaign can do without a call to action. A call to action (CTA) is your chance to achieve the desired result from your customers, getting them to buy or use your product / service or simply offer them information. You are calling them to take a particular action!

You might have a nice poster or website giving great information, but if it does not ask your customer to do anything, then it is not functional. It will not achieve a lot. If you want your customer to phone you for more information, sign up for more offers or purchase products, you need to entice them to do what you want.

A call to action is the device asking your customer to do something. Your CTA is tailored to what you want to achieve. On a website a call to action could be a clickable button saying something like ‘Buy Now’, ‘Click’, or ‘Sign Up’. On a poster it could be something like ‘Call in Store to See our New Line’ or ‘Go to our Website to Find out more’.

Some typical Call to Actions:

  • Subscribing to newsletters
  • Downloading free eBooks, whitepapers, or other content
  • Viewing videos and product demonstrations
  • Signing up for a free trial
  • Registering for webinars (online seminars)
  • Purchasing services / products
call to actions
A Call to Action Button

I bet you tried to click it! CTA’s do work.

A call to action is an essential and powerful sales progression tool. It moves your customers from your poster to your website, to more information, then eventually to sales. Without it, your poster is a nice picture and your website is static.

Customers want you to tell them why they should shop with you and why you are the best. A call to action is a guide, and your customers interact with it. It makes them feel they are part of their sales journey.

What a CTA will do for you:

  • Guides customers to take planned action
  • Generates sales e.g. ‘Buy Now’ button on a website take you directly to shopping basket
  • Offers information, e.g. ‘Free Download’ on a website offering free downloadable tips
  • Gathers customer data (for future contact & you can send them offers they will be interested in, according to previous buys)
  • Builds trust e.g. when you offer FREE useful information
  • Generates recommendations: CTA’s are simple actions, so when customers tell their friends about how easy it was to get information or get around your site, you get recommendations and look great.

CTA’s can appear at different stages of the sales journey depending on what you wish to achieve each time. Online Hubspot recommends placing at least 3 CTAs on your home page and at least one on each page of your site.

Placement, Placement, Placement

When thinking where you will place your CTA, whether it is ‘Buy Now’, ‘Click for Information’, Sign Up’ or however you phrase your CTA think like your customer. The best marketers know how to get into their customers shoes. Look at your website and workout the best place your customer will click.

Get A Professional

You might know exactly what you want you CTA to say, how it will look and act don’t know how to do it, ask a professional graphic designer or web developer. It is their bread and butter to help you look fantastic and achieve your call to actions.

call to action button example

The team at Studio93 will help you through the whole process: from identifying the appropriate CTAs for your audience to designing and strategically placing them on all your print & digital material, so you get the best results.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Posting on Facebook – 5 Tips

What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best to do it wisely. As mentioned in our other blog posts regarding social media, think about what it is you are going to say and why you are saying it. Social media marketing is about 2 things: Becoming a reliable source of interesting information relevant

Read More »

Social Media….What’s the Point?

Social Media For Your Business Do you use social media as part of your marketing activities for your business, or do you even see the point of it? Maybe your business doesn’t operate in the online realm. Did you know that Ireland ranks 9th in the EU when it comes to online shopping and 90% of people have access to a smartphone. Ignoring these statistics and growing trends means your

Read More »
Social media content

Content Pillars: The Easy Way to Make Social Media Content

What are Content Pillars? Content pillars, also known as content buckets or content categories, are the key topics or themes that are most relevant to your brand. This content creation method involves generating and sharing content surrounding 3-5 key topics.Sharing content this way allows you to really focus in on your niche and stay consistent in your messaging. It’s also significantly less time consuming and makes planning content a lot

Read More »

Remarketing with Facebook Ads

Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and

Read More »

LET'S GET STARTED!