A Simple Guide to Call to Actions

What are Call to Actions?

Call to actions (CTAs) are vital to have on all online and printed promotion material. No marketing campaign can do without a call to action. A CTA is your chance to achieve the desired result from your customers, getting them to buy or use your product / service or simply offer them information. Basically, you’re telling them to take a particular action.

You might have a nice poster or website giving great information, but if it doesn’t ask your customer to do anything, then it is not functional. If you want your customer to phone you for more information, sign up for more offers or purchase products, you need to entice them to do what you want. If you don’t tell them what to do or where to go next, then they likely won’t do anything and you’ll have wasted an opportunity.

Your CTA is tailored to what you want to achieve. On a website a call to action could be a clickable button saying something like ‘Buy Now’, ‘Find Out More, or ‘Sign Up’. On a poster it could be something like ‘Call in Store to See our New Line’ or ‘Go to our Website to Find out more’.

Some typical Call to Actions:

  • Subscribing to newsletters
  • Downloading free eBooks, pdfs, or other content
  • Viewing videos and product demonstrations
  • Signing up for a free trial
  • Registering for webinars (online seminars)
  • Purchasing products or services
call to actions
A Call to Action Button

I bet you tried to click it! CTA’s do work.

A call to action is an essential and powerful sales progression tool. It moves your customers from your poster to your website, to more information, then eventually to sales. Without it, your poster is a nice picture and your website is static.

What a CTA will do for you:

  • Guides customers to take planned action
  • Generates sales e.g. ‘Buy Now’ button on a website take you directly to shopping basket
  • Offers information, e.g. ‘Free Download’ on a website offering free downloadable tips
  • Gathers customer data (for future contact & you can send them offers they will be interested in, according to previous buys)
  • Builds trust e.g. when you offer FREE useful information
  • Generates recommendations: CTA’s are simple actions, so when customers tell their friends about how easy it was to get information or get around your site, you get recommendations and look great.

CTA’s can appear at different stages of the sales journey depending on what you wish to achieve each time. Online Hubspot recommends placing at least 3 CTAs on your home page and at least one on each page of your site.

Placement, Placement, Placement

When thinking where you will place your CTA, whether it is ‘Buy Now’, ‘Click for Information’, Sign Up’ or however you phrase your CTA think like your customer. The best marketers know how to get into their customers shoes. Look at your website and workout the best place your customer will click.

Get A Professional

You might know exactly what you want you CTA to say, how it will look and act don’t know how to do it, ask a professional graphic designer or web developer. It is their bread and butter to help you look fantastic and achieve your call to actions.

call to action button example

The team at Studio93 will help you through the whole process: from identifying the appropriate CTAs for your audience to designing and strategically placing them on all your print & digital material, so you get the best results. Reach out to find out more or visit our Marketing section for more information on topics like this.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

An Easy Guide to User Generated Content (UGC)

User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, blog posts and more. For example, if a customer went into a coffee shop and took a photo of their drink and uploaded it online. In other words, it’s users, or fans, promoting and advertising the brand by themselves without being paid to do so.

Read More »
Google ads

A Simple Guide to Google Ads

What is Google Ads?  Google Ads is a paid online advertising platform. It helps businesses reach consumers worldwide and target these users based on what they’re searching for, demographics, the device their using and much more.  Google Ads work for all types of businesses, regardless of size or industry. They’re a great way to reach a targeted group of potential customers. You also have great control over your budget and how much you would

Read More »
Influencer spelt in letter blocks

Influencer Marketing 101: Everything You Need to Know

What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn and Snapchat, are often used too. These

Read More »

The Secret to More Sales: Lead Generation

What is Lead Generation?  Before we look at what lead generation is we first need to understand what exactly a lead is.  A lead is a person or business who shows interest in your product or service.  This interest in your company is expressed through the sharing of contact information, such as a phone number, email address, or address.  Lead Generation is the process of attracting and converting consumers and businesses into

Read More »
signage

Signage: How to Grab Consumers Attention

Signage is everywhere. Whether it is directional like a road sign or an advertisement like a billboard it is everywhere. When visiting a new place we look for road signs to guide us to our destination. Or we look for other sign design to find a nice restaurant to stop off for a bite to eat. Your business uses signs to capture the attention of passers-by to alert them to

Read More »

LET'S GET STARTED!