Do you need to increase your visibility online? Do you feel your business needs help with becoming more competitive? Or do you just want to increase leads and your bottom-line? Then you need to know 5 digital marketing tactics that will work for you.
Here are 5 digital marketing tactics you need to know about. When used together they form the backbone of an effective digital marketing strategy.
Your 5 Digital Marketing Tactics
1. SEO (Search Engine Optimisation)
I say SEO first because what good is a web presence if no one can find it. If you invest in getting a quality website designed and hosted, you should in SEO. SEO for your website is how the rest of the world is going to find your site. The goal of SEO is to rank high on search engines like Google, Yahoo, or Bing using keywords associated with your business and or location.
2. Mobile Ready Websites
Over 70% of customers are shopping online and mobile usage is continuing to grow. Your website (images, videos, content) needs to be viewable on all mobile devices (smartphones & tablets of any brand). If a customer can’t view your website on their mobile, you’re the one at a loss.
Bonus Fact: Google dislikes sites, which are not mobile friendly, and ranks them low and sometimes not at all on their search results.
Relevant, valuable, well-written content has become the standard for all bloggers and content creators. Content carries your company’s voice and core values. How it is written and how it sounds is extremely important. Is your content communicating to your target audience (age, gender, social status)? From social media posts to your advertising material your content needs to be relevant and valuable to your target audience. So, whether your content is in written, audio or video format ensure it is attractive to your customers.
4. Inbound Marketing – Attraction Rather Than Promotion
Inbound marketing is a digital strategy that creates brand consistency. It is less interruptive and loud as traditional types of marketing such as pop-up adverts, TV or radio ads, or billboards. Inbound marketing provides customers with relevant, engaging, and valuable content like a blog post. This, in turn, creates a strong, educated, and informed impression of your business. This impression will attract new customers who want to hear what you have to say. Thus, creating customer loyalty and valuable word-of-mouth, which generate sales and grows your business.
5. Navigation & Linking
If you are using a paid advertising campaign on Facebook, and your customer clicks on it. Where does it take them?
It is important that your online advertising links to an appropriate place online. In a way, your links should be like a road map taking them to your call to action (Sign up form, purchase button, download etc.). The next link should be associated with the previous one. When your customers can get the information they want from your links they will stay on your road map.
Most businesses have a social media presence and some a website but still find it isn’t enough to attract new customers and create new business. It can be difficult to keep up to date with the new technologies and marketing tactics. This is where digital marketing strategies come into play.
I won’t lie there is a lot to know about when it comes to digital marketing. A successful digital marketing strategy requires time and planning.
A digital strategy requires you to know your business extremely well with a clear & concise understanding of who you are and what you want.
These questions will help you start research & planning:
- What are you specific online goals for your company?
- What is your company’s Unique Selling Point?
- Who is your target audience / demographic?
If you haven’t the time or the know-how maybe investing in a marketing company like us is money well spent. We will help you build an online digital strategy to boost your visibility, increase leads and grow your bottom-line.