What is Inbound Marketing?
What has Inbound marketing got to do with ‘attraction rather than promotion’? It aims to offer customers useful, relevant information they have shown interest in.
Traditional Marketing Methods
Traditional marketing strategies relied on interruptive marketing. Interruptive marketing is just that, interruptive and annoying. One example of this is when you’re watching a television programme you’re interested in and, your viewing is interrupted by unwanted advertisements.
Interruptive marketing is classed as outbound marketing. It uses a push strategy rather than one that pulls viewers. Whereas, inbound marketing, however, works by attracting your customers when they themselves choose to research something and can find links to your website. Today, they are considered less effective in persuading customers to purchase products and services.
Why does inbound marketing work better?
Not to point out the obvious but today’s customers are buying differently. Why? The answer is simple the Internet.
Before the Internet customers were less aware of their choices. They shopped where they always have. They had no defense against intrusive, interruptive and often exaggerated advertisements.
I don’t know anyone who likes to be pestered into buying something, no matter how good the product or service.
First of all, businesses no longer are in control of what customers are looking at online. Caller ID, spam filters, social media settings give customers the power to say what they want to read and what interests them. Only content that is useful, informative and relevant gets through.
To Get Noticed, You Must Say Something Interesting
Inbound marketing is relevantly new concept but is proving to be very effective, with far-reaching benefits for businesses. The content you publish must peek your customers’ interest. If they like what you’re saying, they can become your brand’s biggest promoters.
Our design and marketing team are passionate about promotion and inbound marketing. We aim to continue to let you know about the latest and most effective design and marketing strategies out there. Content works for you when it is inspiring and relevant . If you would like to have a chat about content or brandig, call in or give a call. We’d be delighted to chat to you.