Inbound Marketing – Promotion Through Attraction

What is Inbound Marketing?

What is inbound marketing and how can it help your business? Inbound marketing aims to offer customers with useful, relevant information that they have shown an interest in. Its approach is to attract customers with interesting and meaningful information, rather than solely promoting a product or service.

An approach focused on attracting customers through content and interactions that are helpful and relevant. (HubSpot)

Traditional Marketing Methods

Traditional marketing strategies relied on interruptive marketing. Interruptive marketing is just that, interruptive and annoying. This type of marketing can be anything from annoying spam and emails to pop up ads when you are trying to watch an interesting programme.

Interruptive marketing is classed as outbound marketing. It uses a push strategy rather than one that pulls viewers. Whereas, inbound marketing, works by attracting your customers when they themselves choose to research something and can find links to your website. As technology grows so too must businesses marketing efforts and strategies.

Why does inbound marketing work better?

The increasing growth in technology has changed the way in which consumers buy. Before the Internet customers were less aware of their choices. They shopped where they always have. They had no defense against intrusive, interruptive and often exaggerated advertisements.

By using inbound marketing techniques businesses will attract customers and retain them. But how does the inbound process work?

HubSpot Inbound Methodology

HubSpots inbound methodology provides a visual display of the inbound process.

 

HubSpot inbound methodology

 

The Hubspot inbound methodology is composed of three stages, which are: attract, engage, and delight. By using this approach businesses can add value at each stage of a customers journey with your business.

Attract Stage

It is here that your business provides the kind of information that you know is relevant to your customers. Ultimately attracting the most suitable leads, resulting in happy customers.

Engage Stage

Now that you have reached the leads most likely to convert to customers, you have to be able to keep them interested.  This can be done by engaging interactive tools, such as ChatBots, email or messaging apps. It is here that you capture the important prospects by using Call to action buttons, and contact forms. You also want to build brand loyalty. You can do this through targeting specifc audiences.

Delight Stage

How do you know you have provided a good customer service? Encourage feedback, to learn from what your customers have to say. Using the right techniques to provide the right information to the right people at the right time.

The beauty of HubSpot’s inbound methodology is that it can be applied to any area of your business, and in turn work together as a whole.

Conclusion

Our design and marketing team are passionate about inbound marketing techniques. We aim to continue to let you know about the latest and most effective design and marketing strategies out there. Content works for you when it is inspiring and relevant . If you would like to have a chat about content or branding, or to understand furthur how inbound marketing strategies can work for your business, contact us today at Studio93.

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