What is Google Ads?
Google Ads is a paid online advertising platform. It helps businesses reach consumers worldwide and target these users based on what they’re searching for, demographics, the device their using and much more.
Google Ads work for all types of businesses, regardless of size or industry. They’re a great way to reach a targeted group of potential customers. You also have great control over your budget and how much you would like to be spending each month.
Types of Ads
Google Ads has five different campaign types to choose from, let’s take a look at each one.
Search Ads
These are text ads that show up on the Google search results page. A great benefit of these ads is that they are being shown to users who are searching for them.
For example, in the screenshot below a user searches for ‘smart watches’ and the results in the red rectangle are search ads. When users see these ads they are typically high intent leads because they are actively searching for these results or similar ones.
Display Ads
The Google Display Network reaches 90% of global Internet users while they’re browsing websites, reading Gmail, watching YouTube videos, or using apps.
Video Ads
Video Ads are shown before, during and after YouTube videos.
Looking at the example below, we can see a screenshot of a Wix ad that appears before a YouTube video. You’ll also notice that there’s a second Display ad for Wix in the top right corner too.
Shopping Ads
Shopping Ads are displayed on the Google search engine results page. They include an image of the product, a brief description and other details like price or stock.
In the screenshot below you can see examples of shopping ads when a user searches for ‘white shoes’. You’ll also notice directly below the shopping ads there are three search ads, followed by organic search results.
App Ads
The final type of ads are Google App ads, which encourage users to install your app or take a certain action within your app. These ads are displayed on Google Play, Google Search Network, YouTube, and the Google Display Network
Benefits of Google Ads
Reach
Google gives you the power to tap into a huge potential audience. The search engine processes at least 2+ trillion searches per year, totally to over 5 billion searches per day. This means you can target user’s worldwide while they’re browsing the Internet.
Targeting
Google allows you to target the right people at the right time. You can target people based on what they’re searching for, their gender, location, age, device and more. You can also choose when you would like your ads to be shown.
This means a small bakery can choose to target their ads at users aged between 24-55 and are living or working near the bakery. They can then decide to only have their ads display before and during lunch time.
Competitive
Google search and shopping ads allow you to outrank your competitors on the search engine results page. This is particularly beneficial to businesses as 75% of users don’t click past the first results page.
Google Ads can be a bit overwhelming, especially when you’re first starting out, but they’re worth the time and investment in the long run. If you would like assistance in running your Google Ad Account and campaigns reach out and contact us. I have received accreditation from Google and am recognised as a certified online advertising professional.
