Twitter Followers for Business Marketing Success
#This and @that: What are Twitter followers going to do for my business? When it comes to Twitter, many people are still not convinced that it will work for their business It seems to be an alien idea that your Twitter followers will increase your marketing efforts. But when used effectively, Twitter with its simple […]
Landing Pages: What you should know
What is a Landing page? A landing page is a distinct page on your website built for one single conversion objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to […]
Brand awareness: The Power of Video Marketing
Brand awareness and Video. Is it time to use a fresh approach to push your business out there? Do people know who you are and what you do? It is difficult for any small or medium sized business to compete with big budget companies when it comes to branding. But, I do not believe that […]
Interactive Content: What is it and How Can it Help Your Business
Content is the life of any marketing and advertising communication. Content can be written such as blogs or posts, visual such as videos, printed material, or auditory such as podcasts. Now content has evolved to become interactive. Interactive content allows customers to consume content through interaction. Companies have the opportunity to boost brand awareness using […]
Everything You Need to Know About Native Advertising
Native Advertising, the seamless advertising experience Native Advertising is a form of paid media which appears as part of the actual visual content design. Many advertising experts like David Ogilvy believe advertising should be seamless and integrated into platforms consumers frequently use. Native advertising aims to create a seamless experience for the user. Users don’t […]
Reducing Bounce Rate on your Website
Reducing bounce rate on your website means visitors stay for longer Reducing bounce rate on your website is important. Working with marketers and webdesigners help analyse and devise a plan to make improvements to reduce bounce rate. Bounce rate on a website, broadly is the measurement of a visitor’s interactivity on your site or page. […]
Market Segmentation, A Must for Small Businesses
Market segmentation is a must for all small businesses when it comes to clever marketing strategy. It defines and targets customer markets in order to minimise the loss of expenditure and increase customer conversion. What is Market Segmentation? Market segmentation is a process. It requires the division of your customer base into distinct groups – […]
6 Effective Marketing Ideas to Boost Your Small Business
Marketing Ideas to Boost Customer Awareness As a business you know there is a lot of competition along with continuous changes to how customers are buying. Let’s face it; it is hard to keep up with all the new social media and web trends. It can be difficult to think of new marketing ideas. There […]
The Psychology of Menu Design
Menu Design – The Psychology Behind Good Menus Menu design has a lot of hidden psychology. There is psychology regarding where items are placed and how dishes are described. This is key to getting the most from a menu. We often don’t think about how much graphic design influences our lives. Design isn’t simply making something […]
The Importance of a Content Management System for Your Website to Keep Video Content Updated
Why Video Content is Crucial for Business Websites Importance of video content for business websites Video content is no longer just a supplementary element; it is a cornerstone of modern digital marketing. Studies show that websites with video content can increase their traffic by 41% compared to those without. Video enhances user engagement, improves SEO, […]
Colour in Branding: What Does it All Actually Mean?
The Importance of Considering Colour in Branding Colour in branding gives unique meaning. There is psychology behind the use of colour in design. When a graphic designer works on a client’s branding, careful consideration is given to the colours that are employed. Colour & Meaning Colour is quite emotional. As humans, we have a strong […]
How to Get Other Websites to Link to Your Website
How to Get Other Websites to Link to Your Website for SEO It is important to for SEO to check the websites that are linking to yours. It is very important to know how to get other websites to link to your website to boost SEO. Quality Links The quality of your backlinks affects your […]