Linking to Improve Your SEO

Linking – Links to boost your SEO

Linking for SEO involves work on link building. Link building is an important and powerful tactic in boosting your SEO (what is SEO?) and ranking your website higher in Google’s search results.

What is A Link?

A link is a clickable element – a hyperlink. A hyperlink points to a whole page or to a specific element within a page.

It can be in the form of text, images, buttons or line of code on a web page that the reader can directly follow by clicking on it.

Linking

Linking in simple terms is when someone links to your website. They are effectively saying your page or website is a source of good information. You should aim for links from authoritative sites. These are sites that are renowned in their field of expertise. This is the most desirable when aiming to boost SEO.

How Does Link Building Influence SEO?

Google change the way they return search results regularly. They are ensuring the best result for your search terms and keeping marketers like us on our toes.

One of the most important ways building links influences your SEO is by the sites that are linking to you.

As I mentioned earlier the aim is to attract sites that are relevant to your field of expertise. For example, The Institute of Designers Ireland is linked to our site Studio93.ie They are considered an authoritative site because IDI is one of Ireland’s largest and oldest association of design professionals. Links to your sites that are considered important and relevant are invaluable to SEO. Google will rank your site higher as a result.

Whereas links to you site from businesses and companies that are not related to the work or services you provide are seen to carry a lot less consideration by Google.

Quality Links and Link Building

Google focus on filtering out low-quality linking. They want to return search results, which have websites linked to reputable and authoritative links. For the sake of improving SEO, you need to focus your link building on attracting and establishing good quality links.

It is a little like networking in the real world. When you make strong connections with people who are an authority in their field, you will, in turn, look good and trustworthy.

Contact us today to discuss how you can build your links to boost your SEO.

 

 

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

SEO on laptop

How to Improve Your Website Ranking on Google

SEO is the key to improving your website ranking on Google’s Search Engine Results Page (SERP). SEO stands for search engine optimisation. Now that’s a mouthful, and you’re probably wondering what does that even mean? Basically, it’s all about having your website ready and optimised so search engines like Google, Yahoo and Bing can find you.What do I mean by ‘find’ you, you say, “am I not already online?” Unfortunately,

Read More »

Is Your Website Mobile Friendly? [Free Tool to Check]

Having a mobile friendly website design is a key. Google pride themselves on providing their users with the best experience possible, and with 63% of users using mobile to search it’s no surprise that they prioritise it in their ranking.  Google rank websites that have relevant, high quality content and are optimised for mobile higher in their search engine results. Having a website that not only looks good but can

Read More »

Landing Pages: What you should know

What is a Landing page? A landing page is a distinct page on your website built for one single conversion objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal. Landing pages mainly come in 2 ways; 1)

Read More »

Website Design Prices in Ireland

Almost everyday I’m asked questions regarding website design prices. My answer may be one that frustrates many people…it depends. There isn’t one price that fits all. Before a price can be calculated, there are many little things to discuss. Having on online presence has become highly important.  In order to compete with similar businesses, your customers and potential customers must be able to find you online. Website Design Prices Asking

Read More »

A Guide to Keyword Research for SEO

Search engines like Google decide whether or not to rank your website on their results page based primarily off of words and text use on your site.   The aim of keyword research is to find out what your audience is searching for and what words or phrases they use to search for these topics. You then want to find ways to provide the information they’re searching for in your content,

Read More »

LET'S GET STARTED!