How Content Marketing Affects Your Brand

Content Marketing & Your Brand

Content  marketing affects your brand. As a content creator, I am not shy to state the fact ‘content is king’ when it comes to marketing. From long articles to slogans your content plays a vital part in portraying your brand experience to your customers.

Just a quick recap from previous blog posts regarding branding to explain how content created and design work together.

Branding is not just your company name, tagline or logo.

Branding is the term given to the creation of a perception, experience and expectation you wish to give your customers.

A brand is a promise. It’s an expectation of an experience.

When designers and marketers ask, “How do you wish to brand your product?” they are really asking, “how do you want your audience to think and feel about your company, its products, and services. Your company’s tag line, brand colours and logo are only used to call your brand to mind.

Content is created from your core values. Branding takes planning and over time it aims to build a strong reputation.

Coca Cola’s name is synonymous with happiness, enjoyment, and sharing. The content created for Coca-Cola had to reflect and feed the brand experience.

Content marketing must understand the core values of the company

 

content marketing

 

Your Content should be:

  • Customer-focused
  • Authentic
  • Compelling
  • Entertaining
  • Valuable
  • Interesting

You will earn the attention of your customers with content that reflects your brand.

 

content marketing

 

Keep your writing consistent across all media

Your content should suit the platform (Facebook, LinkedIn, Twitter, Instagram, blog on your website) you are writing for while instilling your brand message.

Always keep your values in mind when you are writing. What you say and how you say it are key to becoming consistent.

 

Content Marketing Options for Small Businesses

Here is a helpful Infographic from the good people at Copyblogger.com, enjoy!

content-and-branding-large

“Today’s web is an endless 24/7 cycle fed by content and social actions. In this cycle, brands are realizing that content is currency …” Bryan Rhoads, global content strategy, Intel

 

Byran Rhoads description of content as currency is powerful and accurate. When your company makes a statement (based on your core values) or offers useful information you attract attention. There is nothing as powerful as your customers sharing what you write. Customers are the carriers of your brand.

I  believe that word of mouth is the most effective marketing distribution strategy. Customers trust other customers to experience with your brand over you telling them what they should trust.

 

A harmonious approach to content style and marketing will enhance and strengthen your brand message.

 

Talk to us today about consistent content marketing.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

To Hashtag or Not to Hashtag?

Hashtag #101 Once predominantly used on Twitter for users to join conversations, the hashtag has sky rocketed into all aspects of social media. The power of the hashtag has grown so much in recent years. It helps brands to connect with users, sparking valuable conversations and interactions. Making them a key part of any Digital Marketing Strategy. It’s use has become that much of a norm amongst us, that we

Read More »

Pinterest Marketing for Beginners

Pinterest Marketing for Beginners as Part of Your Content Strategy     Today I am going to look at some tips for Pinterest marketing for beginners. Pinterest is an image-based social media platform. It has 5 million users. It allows you to market your business using visuals that can take your customer to various links i.e. your website. I think we can all agree that visuals like photographs, diagrams, infographic, and

Read More »

Remarketing with Facebook Ads

Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and

Read More »

User Generated Content Campaigns

User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, blog posts and more. For example, if a customer went into a coffee shop and took a photo of their drink and uploaded it online. In other words, it’s users, or fans, promoting and advertising the brand by themselves without being paid to do so.

Read More »

LET'S GET STARTED!