Why Content Marketing Is Important
Content Marketing & Your Brand Content marketing affects your brand. As a content creator, I am not shy to state the fact ‘content is king’ when it comes to marketing. From long articles to slogans your content plays a vital part in portraying your brand experience to your customers. Branding is not just your company […]
How Social Media Connects Us
Social media connects the world from the strength from its users. Today customers and members of companies demand instant updates. Therefore, customers are irritated by waiting times and incorrect information, especially on social media. On a smaller scale, take a local GAA Club for example. They constantly update their social media to keep club members […]
5 Reasons Press Releases are still Worth Writing
Press Releases Attract Attention for Businesses No matter what industry you’re in and no matter how small or big your company is, you can benefit from press release distribution. It is an effective and cost-efficient public relations tools for business. Anyone can write a press release for their business and submit it to a newspaper […]
Why Do Small Businesses Need Market Research?
Market Research Big or small, every business needs market research. It is something that start-ups often don’t even consider. Market research is all about establishing a market niche and target audience. Without knowing these two elements you are effectively directionless. Your marketing efforts will be far less successful. Get your foundation right; know your businesses […]
The Importance of Website Planning
Planning a great website So you want a website! Why? Does this sound like a strange question to ask? After all doesn’t everyone in business have a website? The answer is, pretty much anyone in business has website BUT, are their sites effective? They are when you decide to involve a professional web design company. […]
Signage: How to Grab Consumers Attention
Signage is everywhere. Whether it is directional like a road sign or an advertisement like a billboard it is everywhere. When visiting a new place we look for road signs to guide us to our destination. Or we look for other sign design to find a nice restaurant to stop off for a bite to […]
The History of Graphic Design
Graphic Design Records History Graphic design records history. Design finds inspiration from the social, economical, physical and spiritual events occurring in the different countries and the cultures from around the world. Our Role As designers, we have an obligation to our clients to produce professional design work that communicates their message clearly, concisely and directly to their […]
Working with a Graphic Designer: The Full Process
Working with a graphic designer, what you need to know So, you have decided to work with a graphic designer, good on ya! Maybe you decided to set up your own business and you need some branding (logo, business cards, letterheads, & compliment slips) or you need some promotional material designed: flyers, brochures, posters or […]
What Do Graphic Designers Do?
What do graphic designers do for your business? What exactly do graphic designers even do? As designers, we often forget that what we actually do is alien to many people, to a certain extent. My family and friends know I work in graphic design. But, if asked to explain what it is I do on […]
Are Business Cards a Thing of The Past?
It could be assumed that business cards are no longer valid. After all in today’s business world isn’t everything online? And the answer is no, we don’t live online. So, if you meet a potential client of customer face-to-face and they ask you for your contact information. What do you do? A business card is […]
Using your Brand to Become a Market Leader
Use your Brand Properly, Integrate your branding elements In today’s busy world of advertising, social media and the Internet, your image and method of communication is even more important. It is essential to learn how to use your brand properly to improve your market position. Your brand is your stamp. How you communicate says everything. I can’t […]
Graphic Design and Business
Graphic design and Business, the great love-hate affair Graphic design and business are the perfect companions. In business this known as commercial design. It is important for every business to considering hiring a designer to create effective advertising and marketing material. So this leads me to the graphic designer and client relationship. I’ve been working as […]