Content Marketing & Your Brand
Content marketing affects your brand. As a content creator, I am not shy to state the fact ‘content is king’ when it comes to marketing. From long articles to slogans your content plays a vital part in portraying your brand experience to your customers.
Branding is not just your company name, tagline or logo.
Branding is the term given to the creation of a perception, experience and expectation you wish to give your customers.
A brand is a promise. It’s an expectation of an experience.
When designers and marketers ask, “How do you wish to brand your product?” they are really asking, “how do you want your audience to think and feel about your company, its products, and services. Your company’s tag line, brand colours and logo are only used to call your brand to mind.
Content is created from your core values. Branding takes planning and over time it aims to build a strong reputation.
Coca Cola’s name is synonymous with happiness, enjoyment, and sharing. The content created for Coca-Cola had to reflect and feed the brand experience.
Your Content should be:
- Customer-focused
- Authentic
- Compelling
- Entertaining
- Valuable
- Interesting
You will earn the attention of your customers with content that reflects your brand.
Keep your writing consistent across all media
Your content should suit the platform (Facebook, LinkedIn, Twitter, Instagram, blog on your website) you are writing for while instilling your brand message.
Always keep your values in mind when you are writing. What you say and how you say it are key to becoming consistent.
Content Marketing Options for Small Businesses
Here is a helpful Infographic from the good people at Copyblogger.com, enjoy!
“Today’s web is an endless 24/7 cycle fed by content and social actions. In this cycle, brands are realising that content is currency …” Bryan Rhoads, global content strategy, Intel
Byran Rhoads description of content as currency is powerful and accurate. When your company makes a statement (based on your core values) or offers useful information you attract attention. There is nothing as powerful as your customers sharing what you write. Customers are the carriers of your brand.
I believe that word of mouth is the most effective marketing distribution strategy. Customers trust other customers to experience with your brand over you telling them what they should trust.
A harmonious approach to content style and marketing will enhance and strengthen your brand message.
Talk to us today about consistent content marketing.
