Logo Design: Advice to Get You Started
Your brands logo is your first point of contact with the outside world. It has to capture the essence of your product or service and brand. If people connect with your branding on a deeper level, they will be more open to the product or service that you’re offering. Great logo design requires a complex […]
Tracking Your Instagram Success: An Easy Guide to Understanding Insights
Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve. An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics […]
Facebook Insights for Complete Beginners
Facebook Page Insights tracks user interactions with your Facebook business page, allowing you to gain a better understanding of how people interact with your page and its content. Why are Insights important? Facebook page insights are important because they help you see what content resonates with your audience and what doesn’t work. You can learn more about how […]
A Guide to YouTube Video Ads
With over 2 billion logged-in visitors a month it’s no surprise that so many brands choose to advertise on YouTube. In this blog post we’ll talk you through the different ad formats you have to choose from when advertising using YouTube Video Ads. There are four main types of YouTube video ads: Skippable in-stream ads (Also known […]
How to Make Facebook Video Ads Work for You
What are Facebook video ads? Facebook Video Ads are paid ads in video format that are run across the Facebook platform. The video ads are placed in a variety of places such as in-feed, Stories, Marketplace, and more. Tips for creating successful videos Caption your videos Studies have found that 85% of Facebook users watch videos without sound, so […]
6 Reasons to Use Videos on Social Media
Videos play an important role on social media platforms, particularly for businesses. Video marketing is growing year by year and 25% of consumers even lose interest in a brand if they don’t use any video. There are so many reasons why you should be using video in your social media marketing strategies, but here’s our top 6: […]
I have a facebook page so do I need a website ?
Today’s question is from Stephen and it is one I’ve heard numerous times over the last couple of years, I’ll read it out. I have a Facebook page for my business so do I really need a website? So there’s a phrase used in marketing and I definitely didn’t coin it, but it’s very relevant […]
Instagram Ads for Complete Beginners
Instagram ads are paid photo and video posts that brands share across the platform. The main places ads can be shown on Instagram is either Stories, within the users feed, or on the explore page. A significant 50% of users are more interested in a brand when they see ads for it on the platform. […]
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Logos: What’s the Point of Them?
Without seeing the brand name, most people can recognise the two McDonalds arches, the Nike ‘swoop’ tick or the Apple logo. Logos can have a huge impact on your target audience and makes your brand easily recognisable. It is a visual representation of your brand that can make all the difference between success or failure […]
A Simple Guide to Google Ads
What is Google Ads? Google Ads is a paid online advertising platform. It helps businesses reach consumers worldwide and target these users based on what they’re searching for, demographics, the device their using and much more. Google Ads work for all types of businesses, regardless of size or industry. They’re a great way to reach a targeted group of […]
5 Tips for Writing Better Instagram Captions
Good Instagram captions can help increase engagement, show off your brands personality, build stronger relationships with your audience, and even encourage them to take an action, so it’s important to get them right. We’ve got some useful tips to help you get the most out of your posts and captions! 1. Prioritise the First Line […]