Why We Don’t Like Facebook Competitions
You know the competitions you see on Facebook where they ask users to ‘like and share’ or ‘tag a friend’ to be in with the chance to win a prize? We don’t like these competitions and don’t recommend you do them. There are several reasons why we feel this way: You’re breaking Facebook’s rules This might come […]
Facebook Organic Reach: How Many People Actually See Your Posts?
Like many Facebook business users, you have probably been left feeling frustrated by your poorly performing Facebook posts. You may be asking yourself what you did wrong, but for the most part it all comes down to the Facebook algorithm and your organic reach. Organic reach is the number of users who see the posts you […]
4 Types of Valuable Content Your Audience Want to See
Try to think about when you’re scrolling through social media or looking at content online. Now take a minute to think about the type of content that you enjoy seeing and the type of content you subconsciously scroll past or dislike seeing. The type of content that we engage with often falls under one of […]
Should Businesses be using Twitter?
With 70% of small businesses having an online presence using the platform, it’s clear that Twitter is popular among brands. The majority of global Twitter users are aged between 25 and 34 (38.5%), followed by 35 to 49 year olds (21%). This platform tends to mostly be used by brands for customer service and news updates. Twitter users are more comfortable with […]
How To Set SMART Social Media Campaign Goals
Setting SMART social media goals is a great way to significantly improve your campaign and the likelihood that you will actually achieve what you set out to do. They help you to be realistic about your goals and give you direction to follow. When setting social media campaign goals, it’s important to try follow the SMART goals framework. SMART […]
Instagram for Small Businesses: How to Get More Followers
Are you trying to get more followers on Instagram? Whether you’re new to using Instagram for your business or you’ve been on it for some time now, there are several ways to grow your Instagram following. With its high popularity and always evolving business features, Instagram is a great, but competitive, platform for brands. Users on the app […]
How to Set up a Facebook Business Page [2021]
Having a Facebook Business page is a great way to reach new customers, engage with your current ones, show off your brand’s personality, and so much more. This step-by-step guide will show you exactly how to set up your page from start to finish. One of the most common questions people have when they first decide to […]
What is a View?
Today’s question is taken from an interview I did recently with Ronan Berry on Midlands 103, and Ronan’s question was … … One thing Darren when it comes though to like a view of your post, what do these platforms like? What do they regard as a view? Because I’ve, I’ve a funny feeling that’s […]
Tracking Your Instagram Success: An Easy Guide to Understanding Insights
Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve. An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics […]
Facebook Insights for Complete Beginners
Facebook Page Insights tracks user interactions with your Facebook business page, allowing you to gain a better understanding of how people interact with your page and its content. Why are Insights important? Facebook page insights are important because they help you see what content resonates with your audience and what doesn’t work. You can learn more about how […]
How to Make Facebook Video Ads Work for You
Facebook video ads remain one of the most effective ways to build awareness, trust, and action in 2026 – but only when they’re designed for how people actually watch. Success comes from mobile-first formats, strong opening seconds, clear messaging, captions for sound-off viewing, and a single, focused goal. Facebook video ads work best when they […]
6 Reasons to Use Videos on Social Media
Video is the most effective content format on social media in 2026. It drives stronger engagement, builds trust faster, communicates messages more clearly, and fits how people actually consume content – quickly, visually, and often without sound. For businesses, video isn’t about chasing trends; it’s about staying visible, relevant, and human in crowded feeds. Video […]