The Secret to More Sales: Lead Generation
What is Lead Generation? Before we look at what lead generation is we first need to understand what exactly a lead is. A lead is a person or business who shows interest in your product or service. This interest in your company is expressed through the sharing of contact information, such as a phone number, email address, […]
Tracking Your Instagram Success: An Easy Guide to Understanding Insights
Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve. An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics […]
Facebook Insights for Complete Beginners
Facebook Page Insights tracks user interactions with your Facebook business page, allowing you to gain a better understanding of how people interact with your page and its content. Why are Insights important? Facebook page insights are important because they help you see what content resonates with your audience and what doesn’t work. You can learn more about how […]
A Guide to YouTube Video Ads
With over 2 billion logged-in visitors a month it’s no surprise that so many brands choose to advertise on YouTube. In this blog post we’ll talk you through the different ad formats you have to choose from when advertising using YouTube Video Ads. There are four main types of YouTube video ads: Skippable in-stream ads (Also known […]
How to Make Facebook Video Ads Work for You
What are Facebook video ads? Facebook Video Ads are paid ads in video format that are run across the Facebook platform. The video ads are placed in a variety of places such as in-feed, Stories, Marketplace, and more. Tips for creating successful videos Caption your videos Studies have found that 85% of Facebook users watch videos without sound, so […]
6 Reasons to Use Videos on Social Media
Videos play an important role on social media platforms, particularly for businesses. Video marketing is growing year by year and 25% of consumers even lose interest in a brand if they don’t use any video. There are so many reasons why you should be using video in your social media marketing strategies, but here’s our top 6: […]
Instagram Ads for Complete Beginners
Instagram ads are paid photo and video posts that brands share across the platform. The main places ads can be shown on Instagram is either Stories, within the users feed, or on the explore page. A significant 50% of users are more interested in a brand when they see ads for it on the platform. […]
A Simple Guide to Google Ads
What is Google Ads? Google Ads is a paid online advertising platform. It helps businesses reach consumers worldwide and target these users based on what they’re searching for, demographics, the device their using and much more. Google Ads work for all types of businesses, regardless of size or industry. They’re a great way to reach a targeted group of […]
5 Tips for Writing Better Instagram Captions
Good Instagram captions can help increase engagement, show off your brands personality, build stronger relationships with your audience, and even encourage them to take an action, so it’s important to get them right. We’ve got some useful tips to help you get the most out of your posts and captions! 1. Prioritise the First Line […]
Hashtag: A Quick and Simple Guide for Social Media
What is a Hashtag? A Hashtag (#) is used to categorise posts on social media platforms, making it easier for users to find content relevant to a specific theme or topic. Hashtags boost your visibility allowing you to reach people who aren’t already following you. Why do we use Hashtags? Improved Reach They make it […]
Choosing the Best Social Media Platforms for Your Business
When it comes to social media marketing many companies try take on as many platforms as they can. This is not the right approach to take as (1) not all platforms are relevant to your business and (2) taking on too much can dilute your marketing efforts and result in lower engagement across some of […]
5 Video Content Ideas to Help Improve Your Marketing
With 85% of consumers wanting to see more video content from brands it’s no surprise that 81% of businesses use video in their marketing. If you’re creating video content for your business you’ll likely know it can sometimes be difficult coming up with new marketing ideas. That’s why I put together this list of our […]