The Secret to More Sales: Lead Generation
What is Lead Generation? Before we look at what lead generation is we first need to understand what exactly a lead is. A lead is a person or business who shows interest in your product or service. This interest in your company is expressed through the sharing of contact information, such as a phone number, email address, […]
Tracking Your Instagram Success: An Easy Guide to Understanding Insights
Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve. An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics […]
Facebook Insights for Complete Beginners
Facebook Page Insights tracks user interactions with your Facebook business page, allowing you to gain a better understanding of how people interact with your page and its content. Why are Insights important? Facebook page insights are important because they help you see what content resonates with your audience and what doesn’t work. You can learn more about how […]
A Practical Guide to YouTube Video Ads in 2026
YouTube remains one of the most effective video advertising platforms in 2026, especially as discovery shifts toward AI-led summaries and video-first consumption. This guide breaks down the main YouTube video ad formats – skippable in-stream, non-skippable, discovery, and bumper ads – and explains when each one works best. The most effective YouTube ads are built […]
How to Make Facebook Video Ads Work for You
Facebook video ads remain one of the most effective ways to build awareness, trust, and action in 2026 – but only when they’re designed for how people actually watch. Success comes from mobile-first formats, strong opening seconds, clear messaging, captions for sound-off viewing, and a single, focused goal. Facebook video ads work best when they […]
6 Reasons to Use Videos on Social Media
Video is the most effective content format on social media in 2026. It drives stronger engagement, builds trust faster, communicates messages more clearly, and fits how people actually consume content – quickly, visually, and often without sound. For businesses, video isn’t about chasing trends; it’s about staying visible, relevant, and human in crowded feeds. Video […]
Instagram Ads for Complete Beginners
Instagram ads are paid photo and video posts that brands share across the platform. The main places ads can be shown on Instagram is either Stories, within the users feed, or on the explore page. A significant 50% of users are more interested in a brand when they see ads for it on the platform. […]
A Simple Guide to Google Ads
What is Google Ads? Google Ads is a paid online advertising platform. It helps businesses reach consumers worldwide and target these users based on what they’re searching for, demographics, the device their using and much more. Google Ads work for all types of businesses, regardless of size or industry. They’re a great way to reach a targeted group of […]
5 Tips for Writing Better Instagram Captions
Good Instagram captions can help increase engagement, show off your brands personality, build stronger relationships with your audience, and even encourage them to take an action, so it’s important to get them right. We’ve got some useful tips to help you get the most out of your posts and captions! 1. Prioritise the First Line […]
Hashtag: A Quick and Simple Guide for Social Media
What is a Hashtag? A Hashtag (#) is used to categorise posts on social media platforms, making it easier for users to find content relevant to a specific theme or topic. Hashtags boost your visibility allowing you to reach people who aren’t already following you. Why do we use Hashtags? Improved Reach They make it […]
Choosing the Best Social Media Platforms for Your Business
When it comes to social media marketing many companies try take on as many platforms as they can. This is not the right approach to take as (1) not all platforms are relevant to your business and (2) taking on too much can dilute your marketing efforts and result in lower engagement across some of […]
5 Video Content Ideas to Improve Your Marketing in 2026
If you’re struggling to stay visible online, the right video content ideas can make a bigger impact than posting more often. In 2026, the most effective marketing videos focus on clarity, trust, and relevance. Behind-the-scenes content, Q&As, educational tips, testimonials, and how-to videos consistently perform well because they meet audiences where they are and answer […]