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Social Media
Why We Don’t Like Facebook Competitions
You know the competitions you see on Facebook where they ask users to ‘like and share’ or ‘tag a friend’ to be in with the …
Facebook Organic Reach: How Many People Actually See Your Posts?
Like many Facebook business users, you have probably been left feeling frustrated by your poorly performing Facebook posts. You may be asking yourself what you …
4 Types of Valuable Content Your Audience Want to See
Try to think about when you’re scrolling through social media or looking at content online. Now take a minute to think about the type of …
Should Businesses be using Twitter?
With 70% of small businesses having an online presence using the platform, it’s clear that Twitter is popular among brands. The majority of global Twitter users are aged between 25 …
How To Set SMART Social Media Campaign Goals
Setting SMART social media goals is a great way to significantly improve your campaign and the likelihood that you will actually achieve what you set …
Instagram for Small Businesses: How to Get More Followers
Are you trying to get more followers on Instagram? Whether you’re new to using Instagram for your business or you’ve been on it for some time now, there …
How to Set up a Facebook Business Page [2021]
Having a Facebook Business page is a great way to reach new customers, engage with your current ones, show off your brand’s personality, and so …
What is a View?
Today’s question is taken from an interview I did recently with Ronan Berry on Midlands 103, and Ronan’s question was … … One thing Darren …
Tracking Your Instagram Success: An Easy Guide to Understanding Insights
Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what …
Facebook Insights for Complete Beginners
Facebook Page Insights tracks user interactions with your Facebook business page, allowing you to gain a better understanding of how people interact with your page and its …
How to Make Facebook Video Ads Work for You
What are Facebook video ads? Facebook Video Ads are paid ads in video format that are run across the Facebook platform. The video ads are placed …
6 Reasons to Use Videos on Social Media
Videos play an important role on social media platforms, particularly for businesses. Video marketing is growing year by year and 25% of consumers even lose interest in …
Instagram Ads for Complete Beginners
Instagram ads are paid photo and video posts that brands share across the platform. The main places ads can be shown on Instagram is either …
5 Tips for Writing Better Instagram Captions
Good Instagram captions can help increase engagement, show off your brands personality, build stronger relationships with your audience, and even encourage them to take an …
Hashtag: A Quick and Simple Guide for Social Media
What is a Hashtag? A Hashtag (#) is used to categorise posts on social media platforms, making it easier for users to find content relevant …
Choosing the Best Social Media Platforms for Your Business
When it comes to social media marketing many companies try take on as many platforms as they can. This is not the right approach to …
Influencer Marketing 101: Everything You Need to Know
What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s …
Content Pillars: The Easy Way to Make Social Media Content
The ultimate goal of any company on social media is to build brand awareness and reach new customers. The best way to achieve this is …
Why You Should be Live Streaming & How to Start
Live streaming involves creating and sharing videos in real-time. You’ve likely noticed a lot of live streams happening over the past year, you’ve probably even …
Social Media Mistakes to Avoid in 2021
Social media mistakes, what are they and how can your business avoid them? Social media is an area that is constantly evolving, and changing, meaning …
An Easy Guide to User Generated Content (UGC)
User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, …
A Guide to Instagram Marketing for Business
Instagram Marketing What is Instagram Marketing? Instagram has over 1 billion active users. The most common age group found on the platform is 16-24 year …
How To Choose The Right Social Media Platform
How to choose the right social media platform can be a question many businesses have. With so many platforms to choose from, each with their …
Remarketing with Facebook Ads
Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers …
Facebook Video Marketing Tips for Small Businesses
Facebook Video Marketing Tips Facebook video marketing is smart marketing for small businesses. It’s an interactive social media platform, used by billions of people worldwide. …
Are Facebook Ads Worth Paying for?
Facebook Ads for business, the answer is YES. Facebook know a lot about their users. They have the market research and you are simply paying …
Pinterest Marketing for Beginners
Pinterest Marketing for Beginners as Part of Your Content Strategy Today I am going to look at some tips for Pinterest marketing for beginners. …
Instagram For Business?
What can Instagram can do for your business? Are you wondering what Instagram for business can do for you? Have you seen other businesses use …
5 Tips for Posting on Facebook
What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best …
Social Media….What’s the Point?
Social Media For Your Business Do you use social media as part of your marketing activities for your business, or do you even see the …
Facebook Marketing Mistakes to Avoid
6 Common Facebook Marketing Mistakes Facebook should be a tool your company uses to strengthen brand awareness and build effective marketing campaigns. I will discuss …
To Hashtag or Not to Hashtag?
Hashtag #101 Once predominantly used on Twitter for users to join conversations, the hashtag has sky rocketed into all aspects of social media. The power …
A Guide to LinkedIn for Small Businesses
LinkedIn for Small Businesses With more than 562 million users, LinkedIn is all about making those powerful connections with other users. Unlike other social media …
Twitter Followers for Business Marketing Success
#This and @that: What are Twitter followers going to do for my business? When it comes to Twitter, many people are still not convinced that …
Twitter Accounts Worth Following
Twitter accounts worth following Twitter: Who to Follow? As a busy marketing agency, we find Twitter an invaluable marketing tool. There are millions of experts …
How Social Media Connects Us
Social media connects the world from the strength from its users. Today customers and members of companies demand instant updates. Therefore, customers are irritated by …
Digital Marketing
4 Types of Valuable Content Your Audience Want to See
Try to think about when you’re scrolling through social media or looking at content online. Now take a minute to think about the type of …
A Beginners Guide to Successful B2B Marketing
What is B2B Marketing? B2B Marketing, or business to business marketing, is exactly what it sounds like. It’s marketing your product or service to another …
The Secret to More Sales: Lead Generation
What is Lead Generation? Before we look at what lead generation is we first need to understand what exactly a lead is. A lead is a …
Instagram Ads for Complete Beginners
Instagram ads are paid photo and video posts that brands share across the platform. The main places ads can be shown on Instagram is either …
A Simple Guide to Google Ads
What is Google Ads? Google Ads is a paid online advertising platform. It helps businesses reach consumers worldwide and target these users based on what they’re searching for, …
Choosing the Best Social Media Platforms for Your Business
When it comes to social media marketing many companies try take on as many platforms as they can. This is not the right approach to …
5 Video Content Ideas to Help Improve Your Marketing
With 85% of consumers wanting to see more video content from brands it’s no surprise that 81% of businesses use video in their marketing. If …
Influencer Marketing 101: Everything You Need to Know
What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s …
You Can’t Target Everyone: How to Define a Target Audience
What is a target audience? A target audience is a group of people who are most likely to be interested in a company’s products or …
3 Expert Tips for Surviving a Crisis
As almost every company learnt over the past year, dealing with a crisis is not easy. Whether it’s a crisis unrelated to your brand like …
Content Pillars: The Easy Way to Make Social Media Content
The ultimate goal of any company on social media is to build brand awareness and reach new customers. The best way to achieve this is …
Want to Increase your Website Traffic?
So you’ve invested time, money and a lot of energy into getting your website set up, now how do you get people to visit it?Increased …
Is Online Advertising Worth Your Money?
Online advertising is easy and effective and there are so many different options available for you. There’s Social Media Ads, such as Facebook or Instagram, …
An Easy Guide to User Generated Content (UGC)
User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, …
Email Marketing: 10 Ways to Grow Your Email List
Email marketing is really valuable when it comes to marketing your business online. It allows you to contact directly with those you know are interested …
Digital Marketing Tactics That You Need to Know
Do you need to increase your visibility online? Do you feel your business needs help with becoming more competitive? Or do you just want to …
A Guide to LinkedIn for Small Businesses
LinkedIn for Small Businesses With more than 562 million users, LinkedIn is all about making those powerful connections with other users. Unlike other social media …
Interactive Content: What is it and How Can it Help Your Business
Content is the life of any marketing and advertising communication. Content can be written such as blogs or posts, visual such as videos, printed material, …
Everything You Need to Know About Native Advertising
Native Advertising, the seamless advertising experience Native Advertising is a form of paid media which appears as part of the actual visual content design. Many …
How to Get Other Websites to Link to Your Website
How to Get Other Websites to Link to Your Website for SEO It is important to for SEO to check the websites that are linking …
Marketing Advice for Small Businesses
It can be hard to know where to start when it comes to digital marketing, especially for small businesses. This blog will help get you …
5 Reasons To Include Case Studies On Your Website
Case Studies For Your Website The world of marketing is very competitive. One way to get ahead is to use case studies on your website. …
Why Content Marketing Is Important
Content Marketing & Your Brand Content marketing affects your brand. As a content creator, I am not shy to state the fact ‘content is king’ …
Blogging for Business: Our Top Reasons to Start a Blog
Blogging for Business You might have noticed that here at Studio93 share blog posts every week (check out our Archive and Knowledge Base). You may …
A Simple Guide to Call to Actions
What are Call to Actions? Call to actions (CTAs) are vital to have on all online and printed promotion material. No marketing campaign can do …
How to Improve Your Website Ranking on Google
SEO is the key to improving your website ranking on Google’s Search Engine Results Page (SERP). SEO stands for search engine optimisation. Now that’s a …
Graphic Design
Should Businesses Use Pop Up Banners to Advertise?
Pop up banners, also known as roll-up or pull-up banners, are one of the most effective and reliable tools for companies to promote their brand, …
Are Business Cards a Thing of The Past?
Ever since COVID-19 introduced worldwide lockdowns, more and more business networks have been established and maintained through LinkedIn and Zoom. Networking events have gone digital. …
Reasons to Invest in Professional Logo Design
Investing in a professional logo design will benefit you in the long-run by avoiding any future redesigns and improving your overall brand. Good logos convey what a …
Logo Design: Advice to Get You Started
Your brands logo is your first point of contact with the outside world. It has to capture the essence of your product or service and …
Why is Logo Design Important?
Having a good logo design is an integral part of making your brand a successful one – right up there with having high-quality products and …
What Does a Graphic Designer Do?
Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is …
What Does Your Logo Colour Mean?
A lot of attention to detail goes into designing a great logo and the meaning of colours in logos. From the shape and size to …
The Psychology of Menu Design
Menu Design – The Psychology Behind Good Menus Menu design has a lot of hidden psychology. There is psychology regarding where items are placed and how …
What is Dropbox and Should You Be Using It?
Use Dropbox for Better Results for your Projects It is relatively easy to use Dropbox. It is hugely beneficial for businesses that want secure file …
Book Design: The Complete Design Process
Book design is one of the most rewarding design jobs In this post, I will discuss roles and the design process recommended to achieve a …
The History of Graphic Design
Graphic Design Records History Graphic design records history. Design finds inspiration from the social, economical, physical and spiritual events occurring in the different countries and the …
Working with a Graphic Designer: The Full Process
Working with a graphic designer, what you need to know So, you have decided to work with a graphic designer, good on ya! Maybe you …
What Do Graphic Designers Do?
What do graphic designers do for your business? What exactly do graphic designers even do? As designers, we often forget that what we actually do …
Graphic Design and Business
Graphic design and Business, the great love-hate affair Graphic design and business are the perfect companions. In business this known as commercial design. It is important …
Why is Brand Consistency So Important?
Brand Consistency What is it to have brand consistency? It simply means that your brand is dependable and recognised wherever you decide to use it. …
Paper Sizes: Everything You Need to Know [Free Download]
Different Paper Sizes Are you pulling your hair out about what is the right paper size to print on? There are a lot of different …
Video Marketing
Video Marketing: What is it & How Does it Benefit You?
In simple terms video marketing involves a company creating and sharing videos that promote their company and products, build brand awareness, drive sales, or reach …
A Guide to YouTube Video Ads
With over 2 billion logged-in visitors a month it’s no surprise that so many brands choose to advertise on YouTube. In this blog post we’ll talk you …
How to Make Facebook Video Ads Work for You
What are Facebook video ads? Facebook Video Ads are paid ads in video format that are run across the Facebook platform. The video ads are placed …
6 Reasons to Use Videos on Social Media
Videos play an important role on social media platforms, particularly for businesses. Video marketing is growing year by year and 25% of consumers even lose interest in …
5 Video Content Ideas to Help Improve Your Marketing
With 85% of consumers wanting to see more video content from brands it’s no surprise that 81% of businesses use video in their marketing. If …
Why You Should be Live Streaming & How to Start
Live streaming involves creating and sharing videos in real-time. You’ve likely noticed a lot of live streams happening over the past year, you’ve probably even …
Brand awareness: The Power of Video Marketing
Brand awareness and Video. Is it time to use a fresh approach to push your business out there? Do people know who you are and …
Video Production Tips to Success, Great for Your Marketing
Video Production: optimal for content creation Video production is fast becoming the optimal content delivery method for a businesses message in 2020. When thinking of …
Make Video Part of Your Content Marketing in 2020
Video content marketing and Your Business. If a picture is worth a thousand words, what is a video worth ? Video content marketing is a steadily …
Videos for Business Sets the Stage for Business
Videos for business Videos for business is taking the marketing world by storm. It is an easily digestible form of marketing with a high entertainment …
Web Design
A Guide to Keyword Research for SEO
Search engines like Google decide whether or not to rank your website on their results page based primarily off of words and text use on …
Want to Increase your Website Traffic?
So you’ve invested time, money and a lot of energy into getting your website set up, now how do you get people to visit it?Increased …
5 Easy Ways to Freshen Up your Website
Now is the perfect time to take a look at your website and see what needs to be updated, changed, or added. Your website plays …
Landing Pages: What you should know
What is a Landing page? A landing page is a distinct page on your website built for one single conversion objective. This means that your …
Reducing Bounce Rate on your Website
Reducing bounce rate on your website means visitors stay for longer Reducing bounce rate on your website is important. Working with marketers and webdesigners help …
The Importance of a Content Management System for your Website
Content Management System and why they are worth having Having a content management system for your website allows you to have control of your content. It …
The Many Advantages to Mobile First Web Design
Mobile first Web design for improved customer experience Why Mobile First Web Design? Mobile first is a process used to design mobile device focused sites. …
Linking to Improve Your SEO
Linking – Links to boost your SEO Linking for SEO involves work on link building. Link building is an important and powerful tactic in boosting …
The Importance of Website Planning
Planning a great website So you want a website! Why? Does this sound like a strange question to ask? After all doesn’t everyone in business …
Website Design Prices in Ireland
Almost everyday I’m asked questions regarding website design prices. My answer may be one that frustrates many people…it depends. There isn’t one price that fits …
Is Your Website Mobile Friendly? [Free Tool to Check]
Having a mobile friendly website design is a key. Google pride themselves on providing their users with the best experience possible, and with 63% of …
How to Improve Your Website Ranking on Google
SEO is the key to improving your website ranking on Google’s Search Engine Results Page (SERP). SEO stands for search engine optimisation. Now that’s a …
Branding
Logos: What’s the Point of Them?
Without seeing the brand name, most people can recognise the two McDonalds arches, the Nike ‘swoop’ tick or the Apple logo. Logos can have a …
Why is Logo Design Important?
Having a good logo design is an integral part of making your brand a successful one – right up there with having high-quality products and …
What Does Your Logo Colour Mean?
A lot of attention to detail goes into designing a great logo and the meaning of colours in logos. From the shape and size to …
Why is Brand Colour Important in a Business?
Brand colour is a vital part of your corporate design. Choosing the right colours can enhance your brand perception. Your colours should be consistent between …
Colour in Branding: What Does it All Actually Mean?
The Importance of Considering Colour in Branding Colour in branding gives unique meaning. There is psychology behind the use of colour in design. When a …
Your Logo Design: Everything You Need to Know
Your business and your logo design have a close relationship. Do you know how to use your logo to improve businesses brand awareness? It seems …
Signage: How to Grab Consumers Attention
Signage is everywhere. Whether it is directional like a road sign or an advertisement like a billboard it is everywhere. When visiting a new place …
Are Business Cards a Thing of The Past?
It could be assumed that business cards are no longer valid. After all in today’s business world isn’t everything online? And the answer is no, …
Using your Brand to Become a Market Leader
Use your Brand Properly, Integrate your branding elements In today’s busy world of advertising, social media and the Internet, your image and method of communication …
Why is Brand Consistency So Important?
Brand Consistency What is it to have brand consistency? It simply means that your brand is dependable and recognised wherever you decide to use it. …
Why is A Professionally Designed Logo Important to Your Business?
In Business First Impressions Always Last! Why is A Professionally Designed Logo Important to Your Business? A logo is essential to stay relevant in business. …
Short informative Videos
Social Proof
Our next trend is incorporate social proof. This trend is something that isn’t new, but is set to become even more important in 2022. Social …
Building relationships with your Website
A couple of people have mentioned, building relationships, which is so important and often overlooked so I think it’s great that you’ve already jumped on …
Hybrid Events
Next up Hybrid Events. Events, whether in person or online have always been a great way to create brand awareness and build strong relationships with …
Email Marketing: Customer Personas
The questions your prospects need to answer when considering handing over their email addresses are, why should I care? What value do I get? What …
Facebook Retargeting
Retargeting is a highly effective marketing tool that targets your Facebook ads to people who have already visited or expressed interest in your website. It …
Top five tips for creating and sharing successful videos
Now let’s go through our top five tips for creating and sharing successful videos. Number one, caption or subtitle your videos. Studies have found that …
What is a View?
Today’s question is taken from an interview I did recently with Ronan Berry on Midlands 103, and Ronan’s question was … … One thing Darren …
I have a facebook page so do I need a website ?
Today’s question is from Stephen and it is one I’ve heard numerous times over the last couple of years, I’ll read it out. I have …